Creative asset inventory and audit

As marketing teams scale, creative assets multiply fast. Without a clear system, it’s easy to lose track of what exists and what’s actually delivering value. This creative asset inventory and audit template gives you a simple, structured way to regain clarity and make better decisions with confidence.

What is a creative asset inventory and audit template?

This template is a practical framework for documenting, reviewing, and evaluating all your marketing assets in one place. It helps you capture key details like ownership, usage rights, quality, performance impact, storage location, and compliance considerations.

Instead of relying on individual knowledge or scattered spreadsheets, you get a single source of truth that supports governance, brand consistency, and smarter investment decisions.

Who is it for?

This template is designed for CMOs and marketing leaders who want more control and accountability across their creative ecosystem. It’s especially useful if you manage large asset libraries, work with multiple agencies or regions, or operate in regulated industries where compliance and ethics matter.

It’s also valuable for marketing ops, brand, and digital teams supporting leadership with visibility and reporting.

How to use the template

Start by listing your existing creative assets and filling in the core fields for each one. Use the quality, performance, and compliance sections to assess what’s working, what needs improvement, and what may need to be retired.

Revisit the template regularly to keep your inventory current and aligned with your strategy. Over time, it will become a powerful tool for prioritization, risk reduction, and maximizing the return on your creative investments.

Get your creative asset inventory and audit template

Creative asset inventory and audit

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