CMOnow is your chance to stream exclusive talks and presentations, hosted by marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after marketing content. Each stream delves deep into a key marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced marketing leaders
👨💻 Enjoy regular in-depth sessions
AI is rewriting the rules of B2B marketing, and the centralized playbook isn’t cutting it anymore.
Join us for a live session with John W. Manley, Former CMO at Formidium, as he breaks down why decentralization is key to future-proofing your marketing strategy. From embracing automation to evolving team structures, John will share how CMOs can lead the charge in a new era of AI-driven marketing.
In this session, you’ll discover:
🧩 The essential components of a successful digital transformation
🤖 How to embed AI and automation into your marketing strategy
🛠️ The tools and tech every marketing team should have in their stack
⚠️ Common missteps in the race to digital—and how to avoid them
🚀 Best practices for building resilient, adaptive B2B marketing strategies
Whether you're rethinking your roadmap or just getting started with AI, this session will help you steer your team into the future with clarity and confidence.
Meet the speaker:
John W. Manley, Former CMO, Formidium
John Manley is a marketing leader with over 20 years of experience driving business growth and brand elevation. He excels in crafting GTM strategies, leveraging data-driven insights, and implementing segmentation to build meaningful consumer connections. John believes that brands are more than logos; they have the potential to touch lives and create lasting relationships.
As an advertising agency veteran, John held strategic leadership roles at Ogilvy, DDB, and the Martin Agency, where he honed his marketing chops. Notably, he played a key role in reviving Alfa Romeo's US presence by crafting a customer journey centered on the stages of seduction.
He also led an award-winning Super Bowl campaign for McDonald's, contributing to a turnaround of the burger giant’s business after a period of lagging sales and negative publicity. Additionally, John helped elevate Miller Lite's market share by reclaiming its position as the original light beer.
