AI has changed how people find information. Instead of searching and clicking, buyers increasingly rely on AI to answer questions for them.

That means your content is no longer just read by humans - it’s interpreted, summarized, and delivered by AI systems on your behalf. That makes clarity, structure, and accuracy non-negotiable.

Join us on February 10 for a free live session on reframing content strategy as a foundational enterprise priority, one that drives differentiation, growth, and AI readiness in an AI-driven landscape.

Why this matters now…

When content is scattered, outdated, or inconsistent, AI struggles to interpret it correctly. That leads to poor answers, unreliable recommendations, and a weaker customer experience.

In this session, you’ll learn how to reduce that risk and build a content foundation that AI can understand, trust, and scale.

What you'll learn:

  • How AI now interprets your content
    Understand how AI, not humans, increasingly mediates discovery, and why visibility depends on content quality, structure, and consistency.
  • Why content has become an enterprise-wide asset
    Learn why content now requires the same discipline as data or security, and how marketing teams can lead that shift.
  • How content quality affects AI performance
    See how outdated or inconsistent content leads to poor AI outputs, and what teams can do to fix it.
  • How structure and operations unlock scale
    Learn how structured content and strong content operations make it easier to reuse content, move faster, and support every channel, including AI.

Who should attend:

This session is for marketing and digital leaders at high-growth or enterprise organizations who are dealing with:

  • Content spread across teams and systems
  • Inconsistent messaging and governance
  • Slower execution as content volume grows
  • Pressure to “be AI-ready” without clear direction

You’ll walk away with…

A clear understanding of how to:

  • Build a unified, scalable content foundation
  • Reduce content debt and operational friction
  • Improve consistency across teams and channels
  • Support campaigns, launches, personalization, and AI-driven experiences
  • Position marketing as a strategic driver in the AI era

For organizations competing in an AI-driven landscape, this session offers a practical reset for how content is managed, scaled, and governed.

Meet your speaker...

Mark Wheeler

B2B marketing leader with experience across global enterprises and high-growth scale-ups.

Mark has led major transformation initiatives at companies including EMC, Nutanix, and LeanIX, and now heads marketing at Storyblok. His work focuses on building clarity, alignment, and scalable operating models grounded in real-world enterprise experience.