AI. Budgets. Burnout. ROI. Welcome to marketing in 2025.

We surveyed and interviewed 100s of CMOs, VPs, and senior marketers across industries to uncover:

  • Where budgets are moving (and where they’re being cut)
  • What channels and technologies are delivering real performance
  • How AI is transforming marketing roles, creativity, and decision-making
  • What skills and strategies will define the next generation of marketing leaders
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149 pages. 13 chapters. Data-backed insights you can use now.
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Why you’ll want this on your desk

Because the future isn’t coming. It’s already here.

The next 12 months will separate the marketers who adapt fast from those left catching up.

This report will help you:

  • Benchmark your strategy, spend, and team against peers
  • Anticipate where to invest before your competitors do
  • Build data-backed cases for budget and headcount
  • Reimagine how AI and automation fit into your roadmap
  • Understand what top performers are prioritizing, and why

Inside the report

Each chapter digs into the real trends shaping 2025:

Chapter Theme Why it matters
1. Who took part The full profile of our respondents Know whose insights you’re reading
2. Marketing budgets Where the money’s going (and leaving) Plan investments with confidence
3. Priorities The top strategic focuses for 2025 Align your team to what matters most
4–5. Content, paid, and performance Deep dives into organic, paid, and digital Discover what channels are really working
6. Challenges What’s keeping CMOs up at night Prepare for what’s next
7–9. Email, personalization, measurement The state of marketing precision Balance creativity with accountability
10. AI The revolution in motion Practical insights, not hype
11–13. The future, careers, compensation How the marketing org is evolving Benchmark your role, team, and growth path
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In partnership with Webflow

Today’s CMOs are asked to own the brand and revenue.

They have to drive growth, faster, and with fewer resources while being dependent on engineering and a fragmented set of legacy marketing tools.

Webflow’s AI-native Website Experience Platform (WXP) unleashes the superpowers of the modern marketer through a visual, composable CMS that empowers designers and marketers – not just engineers – to quickly build, manage, and optimize on-brand and enterprise-grade websites that deliver AI-powered personalized experiences, driving conversions and business growth.

Today over 300,000 of the best companies in the world – from The New York Times, to Dropbox, Away, Clear, Vice, TED, IDEO, to Orangetheory Fitness – are built on Webflow.