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Yannick Kpodar, CMO, Groupe BPCE Payments
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The data marketing leaders are using to plan 2026-2027
96% of marketing teams use AI every day, but only 24% have made it an actual priority. Four in five don’t trust their own data enough to act on it, and three in five are still crediting an entire sale to one touchpoint. In this market, and with limited budgets, a hunch-based decision costs far more than it used to.
This report comes from veteran marketing leaders, most with over a decade of experience, and names the exact operational gaps holding teams back so you can close them first.
Read the report to uncover the frontline benchmark data you need to replace guesswork with clarity across your marketing strategy, tech stack, and team structure.
In partnership with Webflow, Sprout Social, Propensity, and Acquia.
Who it's for
This report is for anyone leading a marketing team into 2027. It’ll show you where other leaders in your position are actually spending, hiring, and cutting right now. If you’re building a marketing career, it names the one skill CMOs say they’ll screen for in five years and shares some insider knowledge to help you get there first.
Download the report to see exactly what’s about to separate the marketers who move up from the ones who get left behind.
Produced in partnership with:
Headline partner:
- Webflow
Additional partners:
- Sprout Social
- Propensity
- Acquia
CMO Alliance and its sister communities under The Alliance umbrella have spent years publishing authoritative reports trusted across industries and business functions.
Led by insights from our worldwide network of marketing leaders, one click is all that stands between you and a CMO report with The Alliance name behind it.
A special thanks to Webflow, Acquia, Sprout Social, and Propensity for weighing in with their own take on the data throughout this report. Their perspective gives this report a level of detail a plain set of numbers never could.
What you’ll discover
What 96% of marketers now do daily that only 18.3% had fully integrated into workflows last year.
The single biggest barrier blocking 80.7% of marketers from delivering hyper-personalization.
What 61.2% of marketers are actively planning for their careers next year.
Why short-form video dominates social media ROI at 79.5%, while this once-hyped format sits dead last at just 6%.
The T-shaped marketer structure that experts in this report named as the future of team building.
Why 62.9% of marketers are still using an attribution model that credits the wrong channel for their wins.
The one channel multiple CMOs said they'd cut first if forced to pull 20% of the budget, and where they'd move that money instead.
78.3% of marketers share the same top concern about AI, and it has nothing to do with job security.
Where 2026-2027 marketing budgets are really going, and why the middle ground between small and seven-figure budgets keeps shrinking.
The two factors that outweigh salary by more than two-to-one when marketers evaluate their next role.
Why the marketing teams with the biggest budgets aren't the largest companies, and what actually predicts who spends $1M+.
The number senior marketing leaders say they'd defend to their executive team if forced to choose just one.
Get your copy
This report is free. Falling behind the CMOs who read it isn’t.
Inside, you’ll find exactly how your priorities measure up against senior marketing leaders worldwide, which number is about to get harder to defend in your next planning meeting, and why burnout is already costing teams more than any line item in the budget.
