About this session

AI now sits between your brand and your buyers. It’s deciding what gets surfaced, who gets trusted, and what gets ignored. Here's how to stop leaving that to chance.

For years, marketing meant influencing humans directly. That’s changing fast.

AI is now the first stop for your buyers,  summarizing your brand, picking which companies to recommend, and deciding who even gets mentioned. And most marketing teams aren't built for that yet.

The typical response is to deploy more tools: content agents, SEO agents, and optimization tools. But without a governing system behind them, those agents run on different prompts and different definitions of the brand. The result isn't compounding advantage; it's fragmented execution that AI amplifies into fragmented market representation.

In this free live session, Jasper's AEO/GEO experts show you how to move from scattered AI adoption to a system that controls how your brand shows up.

What you'll take away:

  • Why some brands get cited, and others disappear. The real mechanics (training data, RAG, structured signals, citation patterns) and what actually moves the needle.
  • Why most AEO/GEO strategies are already breaking. More content isn't the answer. Representation quality is, and there's a big difference between durable visibility and performance that collapses.
  • The layer most AI content stacks are missing. How shared brand logic, consistent messaging architecture, and clear guardrails change what AI says about you.
  • A framework you can use on Monday. How to audit your AI content operations, find where fragmentation is costing you visibility, and fix it.

This session is for you if…

You're publishing content but not getting cited. Your AI tools are producing more chaos than scale. And when leadership asks, "Are we showing up in AI search?"... you don't have a clean answer yet.

This session gives you the mechanics, the framework, and the language to fix that.

Meet your speakers...

Steve Kearns
Sr. Director, Community & Customer Marketing at Jasper

Steve Kearns leads customer and community marketing at Jasper, the leading agentic AI platform for marketing professionals. Prior to joining Jasper, Steve led content marketing for LinkedIn’s $6B+ advertising business, where he was a Jasper customer. 

Kurt Lambert
Senior GEO Strategy Manager

Kurt leads Jasper's AEO/GEO Strategic Advisory program. Before Jasper, he spent nearly two years as Head of SEO/GEO at Growth Marketing Pro, running organic strategy for 10+ clients across SaaS, ecommerce, healthcare, fintech, and more. And before that, almost 15 years at Silverback Strategies. He started as a senior web developer in 2009 and finished as VP of SEO & Content, with stops as Director of SEO/Technology and VP of SEO & DevOps along the way.