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Date: September 3, 2025
Time: 6:00pm BST
Location: Online
Sales and marketing alignment isn’t easy - but it’s where real growth happens.
Too often, sales blames marketing for poor leads, while marketing blames sales for slow follow-ups. The result? Frustration, inefficiency, and missed opportunities.
This session will show you how marketing operations (MarOps) bridges the gap - aligning both teams around shared goals, streamlined processes, and data-driven decisions. With the right structure in place, you can boost lead quality, shorten sales cycles, and unlock sustainable revenue growth.
In this session, you’ll discover:
🎯 How marketing ops drives sales and marketing alignment.
📈 Why shared KPIs and pipeline contribution are critical to growth.
🤝 How to streamline workflows and optimize the sales process.
🧠 Real-world examples of marketing ops fixing funnels and accelerating revenue.
Walk away with a practical playbook for turning friction into collaboration - and alignment into business impact.
Meet the speaker:
Megan Harr, VP, Demand Generation at ROLLER Software
Strategic marketing leader passionate about driving business growth through innovative GTM planning, building sustainable programs, and growing teams. Proven expertise in pipeline generation, customer acquisition, and driving CAC efficiency.
