82% of social media teams now use AI for content creation, yet organic engagement keeps dropping. 

It’s not the tools. It’s the process.

AI is amplifying an already broken process: more content, delivered faster, at the same or lower quality. Louder feeds, not stronger brands.

Something's shifted in the AI content programs that actually work: intent has become the real differentiator. Clear purpose from the idea stage through to the publish button, so what gets scaled is what's actually working.

In this free live session, Agorapulse breaks down the 5 most common mistakes teams make with AI for content creation, and gives you a concrete, actionable fix for each one. 

The goal is to leave with a system you can apply to your AI-assisted social workflows, not just abstract concepts.

What you'll take away…

  • How to move from "produced at volume" to AI content built with clear intent - at the idea stage. A set of questions to run before you ever open an AI tool.
  • Why more content doesn't equal more strategy. A framework for deciding what actually deserves to be published in the first place, before volume becomes the goal.
  • How to feed AI the right context, not more context. An approach that separates confidently generic AI output from work that reflects your actual brand.
  • How to stop content from losing its point between draft and publish. A pre-publish editorial check that keeps strategy alive all the way through execution.
  • How to know what’s worth scaling and what isn’t. A structured way to test, learn, and scale intentionally, so a post that performs isn't the last time you understand why.

Who this is for…

If you're leading social media, content, or brand at an organisation that's leaning into AI for content creation, and you've watched output climb while engagement quietly slides, this is for you. 

You'll leave with practical, actionable frameworks for keeping intent alive through your AI-assisted social workflows, from the idea stage through to the publish button, and scaling only what actually works.

Meet your speakers…

Jacob Hilpertshauser
Content Marketing at Agorapulse

Jacob has spent 10+ years in digital marketing and social media management, across in-house brands and agencies. He teaches teams to work more effectively - and, in his words, loves "figuring out things together with other humans."

Aman Mittal
Product Marketing Manager at Agorapulse

Before PMM, Aman worked with major brands on social media and brand strategy. His background in consumer research and human psychology brings a "why do we make the decisions we do?" lens to how AI-driven content actually lands with audiences.

Alice Joynt
Head of Social Media at The Alliance

Alice Joynt leads the strategy across a portfolio of dynamic, fast-growing communities, bringing order to chaos with smart workflows and scroll-stopping content. She blends sharp strategic thinking with hands-on execution, all while riding the ever-changing waves of social media platforms. A self-proclaimed algorithm conspiracy theorist fueled by caffeine and blind optimism, Alice knows how to make content calendars run smoothly, even when the platforms don’t play nice.