Infographic | Start-up CMOs: Working with your CFO

Infographics

Will Whitham

Marketing budgets are pretty tight right now, especially in start-ups. That's why it's essential for Start-up CMOs to have an effective working relationship with their CFOs.

In our Growth CMO Report 2022-23, we found that CMOs who regularly collaborate with their CFOs are 21.7% more effective at meeting growth goals. We dug into what this means in detail in our Start-up CMO Playbook, but you can find some key details in this infographic.

Infographic showing how Start-up CMOs should work with CFOs.

Need advice on working with your CFO? Got some insights to share? Join a global network of CMOs and marketing leaders on the CMO Alliance Community Slack channel.

Written by:

Will Whitham

Will has written copy and content both in-house and agency-side for a broad variety of brands, industries, and international audiences. He's the host of the CMO Alliance podcast, CMO Convo.

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Infographic | Start-up CMOs: Working with your CFO

The CMO Alliance is a collective of passionate Chief Marketing Officers all over the world. We launched in January 2021 and now we’re on a mission to support CMOs to do great things.