Marketing budgets are pretty tight right now, especially in start-ups. That's why it's essential for Start-up CMOs to have an effective working relationship with their CFOs.
In our Growth CMO Report 2022-23, we found that CMOs who regularly collaborate with their CFOs are 21.7% more effective at meeting growth goals. We dug into what this means in detail in our Start-up CMO Playbook, but you can find some key details in this infographic.
Need advice on working with your CFO? Got some insights to share? Join a global network of CMOs and marketing leaders on the CMO Alliance Community Slack channel.