When we started exploring partnership opportunities, our main goal at Funnel was clear: to inspire marketers to become more data-driven. 

Marketing intelligence is at the heart of what we do, and we wanted to spark conversations around marketing measurement and the rebirth of MMM (marketing mix modeling). 

For me, it was about helping marketers understand the value of mastering their marketing data and putting data-driven decisions into practice in their daily work, whether on a marketing team or at the CMO level.

Why the CMO Alliance?

Our core audience is marketing departments, and specifically senior decision-makers like CMOs. But reaching them directly can be tricky. 

When looking for a partnership, the CMO Alliance community stood out as an easy choice. Their network of engaged, global marketers aligned perfectly with the people we wanted to reach, giving us the opportunity to connect with decision-makers in a meaningful way.

Partnering for education and dialogue

Marketing measurement can be incredibly powerful, but we also know it presents challenges for CMOs and marketing teams to implement in practice. 

Through this partnership, our goal was not only to inspire and educate, but also to start meaningful conversations and learn from others about how they’re working with their marketing data. 

The CMO Alliance’s strong and engaged community allowed us to interact with marketers on a more personal level, exchanging insights and ideas that go beyond typical marketing content.

Positive results and community impact

The partnership delivered very positive outcomes. Together, we published a thought leadership piece, hosted a webinar, and joined a podcast. The feedback from the community was overwhelmingly good. 

We connected with many data-driven marketers and had productive discussions about marketing measurement and how to make data-driven decision-making part of everyday marketing practice.

Key takeaways

  • Partnering with the CMO Alliance allowed us to reach senior marketing decision-makers in a meaningful, personal way.
  • Sharing knowledge and fostering dialogue helped both Funnel and the community explore practical approaches to marketing measurement.
  • Data-driven marketing is most effective when teams actively engage, learn from peers, and implement insights consistently.

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Ready to connect with senior marketing leaders and drive meaningful conversations in your industry?

Partner with the CMO Alliance:

• 6,000+ marketing members in the community
• 25,000+ website visitors/ month
• 1.2M social media impressions/ month

See how collaboration can elevate your marketing impact.
Book a partnership call