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This session gets into the unglamorous side of MarTech that no dashboard can fix for you. Abby Koble, VP of Global Marketing Operations & Performance at Cornerstone OnDemand, shares how she took her team's tech stack from complete chaos (75 tools, unknown owners, and contracts nobody had signed) to a lean, accountable system built to last.

Skip the vendor hype. This is about the bigger shift: how to audit what you actually have, who should own it, and why "so what" needs to be your favorite question before you buy (or keep) anything.

You’ll discover:

🔍 Why a brutally honest audit, ugly spreadsheets and all, is the only real starting point
🤝 How building relationships with IT, legal, and finance from day one saves you months of turf wars later
💰 Where to draw the line on new tools, credit card purchases, and "just a quick trial"

Meet the speaker:

🎤 Abby Koble, VP of Global Marketing Operations & Performance at Cornerstone OnDemand

Abby Koble has 15 years of experience in marketing operations, all within b2b SaaS, from managing a 100,000-person database at smaller companies to running operations across a 100,000-strong workforce at SAP. At Cornerstone OnDemand, she's spent the last two years cutting the company's tech stack from 75 disconnected tools down to a lean, well governed core, while building a case for marketing ops to sit at the leadership table, not in the back office. She brings a practical, no-nonsense take on auditing, consolidating, and owning your MarTech stack.