Marketing leaders obsess over optimizing digital channels — search, social, email, ppc, even events — but the most powerful channel for your brand is sitting right in front of you: your sales team.

This playbook shows you how to turn sales into a force multiplier for your marketing strategy.

Get your free copy 👇

Why CMOs need this playbook

  • 70% of B2B companies admit sales and marketing alignment is weak. That misalignment costs businesses up to 10% of annual revenue.
  • While marketing budgets are under scrutiny, the sellers’ conversations with buyers often determine ROI more than any campaign.
  • This playbook provides practical frameworks and strategies to ensure your messaging translates into revenue-driving conversations at the front line.

What you’ll learn

Inside, you’ll find a step-by-step guide to:

  • Diagnosing the five biggest alignment gaps holding back your sales team from delivering your message with impact.
  • Equipping sellers with the right assets for each stage of the buyer journey.
  • Driving adoption and buy-in so your messaging becomes the language of sales.
  • Creating dynamic, customizable content that sellers actually use.
  • Building a repeatable system that connects marketing investments to measurable sales outcomes