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Yannick Kpodar, CMO, Groupe BPCE Payments
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The attribution gap that's costing you budget
AI recommendations are driving real purchase intent – 182% more likely to search your brand, 185% more likely to view your products. But if you're relying on last-click attribution, you're crediting "organic" and "direct" while the actual source stays hidden. This report finally connects the dots your dashboard can't.
The Prompt-to-Purchase Pipeline Report
Every day, AI platforms are putting your brand in front of purchase-ready buyers. But because they don't click a trackable link, your analytics miss them entirely. This study reveals the true size of that hidden pipeline – and why the brands that measure it will win the ones that don't.
Get the evidence you need
Based on millions of anonymized search events, this report quantifies exactly how AI recommendations translate into Google searches, site visits, and product views – giving you the evidence you need to justify AI search investment and stop letting outdated attribution models steer your strategy off course.
What you’ll discover
Why your "organic" and "direct" traffic labels are lying to you – and the invisible channel that deserves the credit.
The critical difference between an AI "mention" and an AI "recommendation" – and why one does double the funnel-moving work of the other.
The hidden funnel AI is quietly filling for your brand – and why your analytics dashboard completely misses it.
Why AI answers work more like billboards than salespeople – and what that means for your attribution strategy.
Why the position of your brand name in an AI answer dramatically changes buyer behavior – and which spot drives 389% more searches.
The surprising truth about ChatGPT vs. Gemini users – and why the platform gap isn't what you think it is.
The 182% lift in brand searches that happens after one specific type of AI response – are you optimizing for it?
Two words in an AI response that make searchers 425% more likely to look you up on Google.
Get yours now
This research is free, but the insight is invaluable. Get the evidence that AI recommendations are driving real purchase intent, learn exactly which levers move the needle, and finally have the ammunition to invest in AI search with confidence.
Your dashboard won't show you this. We will.
