Secure budget from your boss
Getting certified doesn’t just benefit you, it benefits your manager, your team, and your entire organization.
We’ve prepared an email you can ping over to your boss to pitch the importance of investing in your learning and development in a way they can’t say no to.
Built and trusted by marketing leaders from:
Accelerate your team’s impact
Build, retain, and train a gold-standard marketing team.
Extend the learning, get everyone speaking the same language, and level-up your impact with world-class resources your team can use to learn today and apply tomorrow.
Explore your options and reach out to a member of the team for support getting budget sign-off from your key stakeholders.
See CMOA for teams
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Reimbursement tips from CMOA Alumni
Come prepared with a plan
Inspire confidence by showing how and when you’ll commit to your L&D, and when your boss can expect to start seeing some of the learnings come into action.
Demonstrate ROI
Whether it’s increasing profit margins or winning more market share, outline how you plan on using your newfound knowledge to benefit the business.
Include a list of leaders
Don’t forget to shout about the Fortune 500 brands you’ll be learning first-hand from, and the fact you can weave their tried + tested strategies into your own.
Let others do the talking for you
We all know the importance of social proof for our products...the same applies here. Let our awesome reviews do some of the pitching for you.
Anticipate objections
...and come prepared with solutions that address any potential concerns.
Emphasize long-term value
Discuss how the certification will benefit not only your current role, but also future career growth within the company.
Need help
pitching your case?
Whether you’re looking to secure budget for your entire team or just yourself, if you need a hand, just reach out to the team - we’re here to help.
