As organizations grow, marketing and communications spread across teams, departments, locations, and business units. That boosts reach and output, but makes it harder to stay consistent and deliver a connected customer experience.

So how do you give every team the freedom to move fast without losing control of your brand?

In this free live session, Evelyn Borgatta (Senior Director, Global Head of Brand, IMC, & Creative, Constant Contact) and Matthew Montoya (Senior Manager, Partner Operations and Success, Constant Contact) will show you the right balance between centralized brand control and distributed execution.

They'll break down how to set smart guardrails, get visibility across teams, streamline workflows, and empower more people to create and send communications, without turning central marketing into a bottleneck.

Insights you'll walk away with:

  • Brand consistency: Protect brand recognition and the customer experience across every team, location, and touchpoint.
  • A unified customer journey: See how better visibility and coordination across teams, locations, and campaigns create a more connected experience.
  • Output without overhead: Scale marketing by letting distributed teams execute independently, with shared campaigns, templates, and workflows that cut duplicated work.
  • Speed with structure: Combine central strategy and oversight with tools that help distributed teams execute efficiently.

This one's for you if:

  • Your brand is getting inconsistent as more teams, locations, and business units create their own content.
  • Customers are experiencing your internal silos through overlapping, conflicting, or disconnected messages.
  • Central marketing has become the bottleneck for every campaign, fix, and approval.
  • You need more marketing output but can't add the headcount or overhead to deliver it.

Meet the experts:

Evelyn Borgatta, Senior Director, Global Head of Brand, IMC, & Creative, Constant Contact

Evelyn is a seasoned global brand leader who specializes in bridging high-level brand strategy with scalable execution. With deep expertise in driving brand equity and customer engagement, she empowers distributed teams, regional offices, and department leads to move fast while protecting and scaling brand consistency.

Matthew Montoya (Senior Manager, Partner Operations and Success, Constant Contact)

Matthew has worked across 46 states and three countries, helping more than 15,000 businesses understand how digital marketing drives growth. Across 25 years in marketing, he's worked on nearly every channel, including print, broadcast, social, web, and email. He's seen it all and had a hand in most of it.