Join this free session to understand how today’s social platforms evaluate content, creators, and brand accounts.

Social platforms are sending clearer signals than ever, but many brands are still trying to show up the same way they always have.

Video-first feeds, people-led content, and individual voices are reshaping what earns attention. And for social teams, that shift has made organic performance feel harder to predict and harder to explain.

Brand accounts aren’t disappearing.

But their role is changing.

Join us for a free live session designed for social and marketing teams who want to understand what’s actually working on social today, and how to adapt without chasing every trend.

Walk away having learned how video, people-led content, and brand pages work together to break through on social, with practical insights from what social media managers are seeing firsthand.

Why attend…

  • Organic social feels less predictable? Learn how to interpret platform signals and focus on what platforms consistently reward.
  • Video feels important, but hard to prioritize? Discover how to use video more intentionally, not just more frequently.
  • Brand posts underperforming compared to individual voices? See how brand pages can stay visible without competing for attention.
  • Leadership expectations don’t match platform reality? Get clearer strategy language to reset expectations internally.

What you’ll gain…

👉 Real-world insights: How video-first formats and people-led content are shaping what breaks through on social platforms today.
👉 Actionable strategies: Practical guidance on balancing brand presence with employee and creator voices while staying relevant and effective.
👉 Strategic focus: Clear direction on which formats and behaviors to prioritize, where to stop over-optimizing, and how to build a sustainable social strategy.

This webinar is for:

  • Social media managers navigating shifting platform expectations
  • Content and brand marketers adapting to video-first, people-led feeds
  • Marketing leaders aligning strategy with real platform performance
  • Teams tired of chasing trends and looking for clarity

Meet the speakers:

Eva (Evik) Tranová - Bilingual Social Media Manager

Eva (or Evik) Tranová is a passionate social media manager at Agorapulse, overseeing both French and global social media accounts since June 2024. With a solid foundation in a tech startup and experience as a Digital Account Manager at a London-based communications agency, she has a proven track record in developing effective social media strategies for B2B and B2C sectors.

Alice Joynt - Head of Social Media, The Alliance

As Head of Social Media at The Alliance, Alice Joynt leads the strategy across a portfolio of dynamic, fast-growing communities, bringing order to chaos with smart workflows and scroll-stopping content. She blends sharp strategic thinking with hands-on execution, all while riding the ever-changing waves of social media platforms.