CMO Alliance | Community Newsletter
April 19, 2024
🔥 Hot off the Press
CMOs need to take a proactive approach to sales and marketing alignment
Explosive growth requires lockstep sales and marketing alignment, but all too often these two revenue engines operate in misaligned silos. The consequences of misalignment are dire: Sooner or later the CEO will get involved to help 'fix it' — and no one wants that. In his must-read article, Steve Keifer provides a comprehensive playbook for marketing leaders to build true partnerships with sales. From negotiating shared goals via SLAs, to developing a deep understanding of sales territories, quotas, and compensation, he charts a path toward healthy cooperation between sales and marketing. But Steve's most critical insight? Marketing must analyze the pipeline through the discriminating lens of sales management. By seeing leads and opportunities as the sales team does, marketing can proactively resolve disconnects. Want to finally crack the code on revenue renaissance? Steve's full article is a can't-miss read.
Growth CMO report 2024 - Available to download now!
The Growth CMO report is back and packed with insights on how marketing leaders are tackling growth and revenue goals. Discover the blockers, opportunities, and best practices for driving growth as a marketing leader.
The Ultimate CMO survey
We often hear about how the CMO role is constantly evolving, but just how much? This year, we’re tackling that question with The Ultimate CMO Survey. Whether you’re fresh to the role or an experienced CMO, a marketing department of one or leading a cast of thousands, in-house or fractional, we want your input!
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⭐️ Women in leadership project ⭐️
Question of the week:
'How do you balance assertiveness with empathy in leadership, especially considering gendered expectations?'
Make sure to join our community on Slack and join the channel #cmoa-women-in-leadership to have your voice heard.
💬 Talking Points
@Lisa Cox is asking how typical is is that your Head of Content (senior level or director) has substantial experience with SEO or do you expect them to rely on an SEO strategist for that context?
@Michael Thomas is asking where CMO's / marketers go for their info download? What blogs, news outlets, socials do you first look at for industry news, marketing trends, technology updates?
@Amanda Farias is looking for good references for content calendars, how to organize campaigns, etc. I've tested a few templates before, but without much success or adherence. Do you have any recommendations or even examples that you could share?
Keep up with all the latest hot topics on the #cmo-questions and #fresh-content channel.
👋 Content Opportunities
🎤 Want to take part in the CMO Convo podcast or have an article featured on the site? Contact Will Whitham
️⭐️ Nominate your CMO Tools of Choice: With 2023 in sight, it's time to take stock of your techstack. What have been the best performers for you in 2022? What are you going to rely on in 2023? Let us know!
🖥️ CMO Summit 🖥️
Finding time for valuable L&D is hard.
But not when content of this quality is streamed directly to you, completely free.
💡 Absorb the learnings from the very best so you can stay up-to-date with key industry trends.
🧠 Initiate vital C-suite dialogues to conquer common challenges.
🤝 Nurture your professional network by connecting with the CMO community.
Experience a marketing revolution at CMO Summit, where we've gathered a line-up of seasoned CMOs from Microsoft, Virgin Pulse, Index Exchange, and more. Join us on May 1.👇
🎟️ Get your complimentary ticket
⭐️ Your feedback fuels us ⭐️
“I have really enjoyed being connected to the CMO community gathered here. Looking forward to meeting more creative thinkers and sharing ideas and interesting practices in marketing to stay fresh and impactful!”
- Bethany Mach
We thrive on your feedback, so don’t hesitate to let us know how we’re doing!
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