CMO Alliance | Slack Newsletter

This week at CMO Alliance 17/03

🔥 Hot off the Press


How ad data buyers can break from unnecessary complexity
The world of data is increasingly complex, particularly when it comes to ad buying. Erick Matlik, co-founder and CEO Bombora, takes us through how you can strip way the complexities to embrace efficiency.


CMO Convo | The big eCommerce recession session | Samir Balwani
Remember those pandemic-era days where the growth for eCommerce seemed limitless? How are things looking now? Samir Balwani, CEO of QRY takes us through the current state of eCommerce, and how CMOs need to respond.

To win at retail media, start with curation
Retail produces huge amounts of first-party data. But are you leveraging it effectively? Dave Rosner, CMO of Audigent, takes us through one of the biggest steps toward effectiveness: curation.

State of Market Research Report
Companies that conduct market research the least frequently were least likely to meet their revenue goals last year. That's just one of the findings we uncovered in our State of Market Research report, sponsored by Semrush. Discover more about what's working, what isn't, and what improvements can be made when it comes to market research.

CMOs to Watch in 2023
Have you checked out our CMOs to Watch List yet? If not, you're missing out on a raft of marketing leaders who are doing big things this year, with advice and insights on what you need to do to succeed. Download your copy today!

⭐️ Become an CMO Alliance ambassador

✍️ Do you want to contribute to community content?

👥 Do you want to help run meetups in your area?

💡 Do you want to become a brand ambassador for RMA?

❤️ Then you're the perfect match

Apply now by clicking on this link. Applications close on March 21.

💬 Talking Points


@Nick Stein has been asked to become an advisor at a startup and was wondering what type of framework to offer, does anyone here have some advice?

@Rodrigo Aragão is asking if anyone here has experience on managing social media beyond vanity metrics such as followers and platform engagement. They've been trying to associate our social media channels to TOFU business metrics but no success so far. Any tips are welcome!

@Joel Capperella is asking those of you with Euro footprint, what strategy and tactics are you using to operate within the reality of GDPR compliance?

Keep up with all the latest hot topics on the #cmo-questions and #fresh-content channel.

👋 Content Opportunities

🎤 Want to take part in the CMO Convo podcast or have an article featured on the site? Contact Will Whitham

️⭐️ Nominate your CMO Tools of Choice: With 2023 in sight, it's time to take stock of your techstack. What have been the best performers for you in 2022? What are you going to rely on in 2023? Let us know!

💭 Are you involved in GTM in your organization?


Whatever your contribution to Go-to-Market, we want to hear from you!

With this year’s State of Go-to-Market survey, we’re doing things differently. There’s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report can’t focus on just one team either.

With this report we're focusing the spotlight on you, the people who make Go-to-Market happen, to ensure your peers understand your responsibilities and challenges in the GTM process. Because when you're all speaking the same language you'll be able to Go-to-Market better, together.

🌟 Have your say

🎓 Courses


Just stepped into a CMO role or aspiring to get there in 2023?

Get to grips with all the quintessential areas needed to shine through six intense but highly enjoyable weeks in our accelerator program. Learn from some of the leading names in the industry (who've been there & done that) and network with peers in the position as you.

We promise you'll walk away full of new ideas, actionable insights, and new connections to help you on your journey.

https://bit.ly/3Fmspu2

🎤 Speaking Opportunities


Are you interested in speaking at the CMO Summit in New York in March 2023? Contact Caitlin Beer

🚀 Events

Revenue Marketing  Summit | Denver, April 5&6, 2023
Local to Denver? Why not join us at the Revenue Marketing Summit Denver this April 5 & 6. We'll be joined by speakers from Google, Slack, Amazon, Loom & more! Step away from the daily marketing grind. Rejuvenate, refocus, & upskill in ABM, demand gen, cross-functional collaboration, plus a whole lot more.

Virtual CMO Summit | May 4, 2023
We’re putting the brightest CMOs into one virtual room to share their success stories, best practices, and greatest challenges. Harness the power of virtual events from the comfort of your own home, form genuine connections, and gain valuable insights to elevate both your professional development and your organization’s growth.


🗓 Coming up

🗓 March 21, 2023 | CMO Alliance Coffee Break

🗓 April 5&6, 2023 |Revenue Marketing Summit

🗓 April 6, 2023 | CMO Alliance Coffee Break

🗓 May 4, 2023 | Virtual CMO Summit