CMOs face constant pressure to prove ROI. Social media is no exception. While its influence on the customer journey is undeniable, too many teams are stuck reporting likes, clicks, and impressions – metrics that don’t resonate in the boardroom.

This exclusive report shows how leading brands are turning social data into bottom-line impact, tying efforts directly to growth, revenue, and efficiency in 2025.

👉 Download the report and equip yourself with the insights CMOs and marketing leaders need to win executive buy-in.

Inside the eBook

Not another vanity-metrics guide, this is about business outcomes. You’ll learn how to:

  • Move beyond surface-level engagement to KPIs tied to pipeline, revenue, and retention.
  • Integrate social intelligence with your full marketing tech stack for a unified ROI picture.
  • Translate raw data into clear narratives that influence the C-suite.
  • Identify which platforms are delivering real business impact in 2025, and which aren’t worth the spend.

Why this matters now

  • The CEO still asks, “What’s social really doing for the business?”
  • Engagement metrics don’t justify multimillion-dollar budgets.
  • Channel performance is fragmented, and it’s unclear where to double down.
  • Without proof of impact, social remains underfunded and undervalued.

This guide arms you with the insights and stories that secure budget, build credibility, and elevate social’s role in driving enterprise growth.

Download your free copy of The 2025 Impact of Social Media Marketing today and prove social’s measurable business value once and for all.

Grab your copy

About Sprout Social

Sprout Social is a leading social media management platform trusted by more than 30,000 brands worldwide.

With powerful analytics, AI-driven insights, and intuitive collaboration tools, Sprout empowers marketing leaders to connect social strategy to real business outcomes.