For years, attribution has swung between two extremes:

The holy grail of marketing measurement or a broken model built on blind faith.

In 2026, leading CMOs are taking a different stance.

They’re completely rebuilding attribution.

In this live, complimentary session with CaliberMind, we move beyond the polarized debate, attribution as religion vs. attribution as dead, and focus on how modern teams are using attribution as a strategic compass.

Grounded in findings from the 2026 State of Attribution Report, this session reveals how high-growth B2B organizations are adapting their models to thrive in an AI-first, privacy-constrained, signal-fragmented world.

Plus: Be among the first to receive access to the report following this session.

What you’ll discover

  • What attribution really looks like in 2026 in an AI-influenced, privacy-first buying environment
  • Which models still deliver meaningful insight, from ICP refinement to smarter sales prioritization
  • How to separate signal from noise and use attribution to guide budget, campaign, and GTM decisions
  • Why multi-model approaches outperform single-model thinking and build trust with Finance and the C-suite
  • How AI supports faster interpretation of complex engagement data without replacing strategic judgment

Meet your speaker

Nadia Davis
VP of Marketing, CaliberMind

As a marketing leader at CaliberMind, Nadia helps B2B organizations connect marketing activity to pipeline, revenue, and GTM decision-making.

A former practitioner turned operator, she’s known for cutting through attribution noise, challenging vibes-based marketing, and building analytics frameworks that earn trust from sales, finance, and the boardroom.

Register for free live & OnDemand access and learn how to turn attribution into a revenue intelligence engine.