Join Ahrefs in this free session to understand how to make your brand discoverable across ChatGPT, AI overviews, and other AI tools.

Your ranking on Google doesn't mean AI will mention your brand.

When buyers ask ChatGPT or Perplexity for recommendations, AI pulls from different signals than traditional search. 

Strong SEO won't automatically get you included in those answers.

In this session, we’ll unpack what’s changing and what it means for modern search strategy.

You’ll gain a clear understanding of how AI determines which brands to surface, how discoverability is evolving beyond traditional metrics, and how to build measurable visibility across AI-driven search environments.

Why attend?

  • Your customers are searching, but AI isn’t mentioning you. Understand why strong rankings don’t guarantee visibility inside AI-generated responses.
  • You can’t measure what you can’t see. Learn how to rethink performance tracking when traffic and rankings stop telling the full story.
  • AI pulls from places your strategy may be ignoring. Discover how platforms like communities, video, and third-party mentions influence AI outputs.
  • Your competitors are becoming the default answers. See how brands are building AI authority today, and where gaps are costing you visibility.

What you’ll walk away with

👉 A new visibility framework: Know which metrics and KPIs actually reflect performance in AI-driven search environments.
👉 A roadmap for increasing AI mentions: Understand how broader web presence and brand signals influence whether AI includes you in answers.
👉 A method for closing citation gaps: Identify where AI lacks confidence in your brand - and how to strengthen trust signals.
👉 Strategic clarity for the AI era: Replace guesswork with a clear approach to adapting your search strategy beyond traditional SEO.

Meet your speaker:

Andrei Țiț, Head of Product Marketing, Ahrefs

Andrei leads product marketing at Ahrefs, helping shape how marketers understand and adapt to evolving search behavior. He works closely with teams navigating the transition from traditional SEO measurement to AI-driven discovery, translating emerging trends into practical, actionable strategy.