Thursday, February 17th
7:30am PT | 10:30am ET | 3:30pm GMT
CMO Sessions - Free Monthly Content
‘They laughed when I sat down at the piano. But when I started to play!’
👆That headline from a 1926 ad is widely regarded to be one of the finest examples of copywriting to this day, influencing thousands of headlines since. It's also a fantastic example of the power of storytelling in marketing.
In this CMO Session, Chris focuses on putting a story at the centre of every piece of marketing you do and how to do it, with examples from the likes of Volkswagen, Slack, Apple and Aker.
About the speakers
Chris Sheen
Chris is a storyteller. He also does marketing.
With ambitions to go into the media (and a broadcast journalism degree to boot), his career quickly led him down a different path through sales, partnerships and finally to finding his spiritual home in marketing.
A two-time SaaS CMO at SaleCycle and Sideways 6, Chris is passionate about pushing the boundaries of what’s ‘expected’ in B2B and showing that it just doesn’t have to be consumer brands that have all the fun.
He also believes that great marketing is a lot like great journalism. It makes things human, entertains, educates. And of course, tells stories.
Enjoying this content? Why not check out out CMO Convo podcast series!
