About this session

Your content estate is being audited right now, just not by you.

Generative AI decides what your customers see, trust, and believe about your brand, drawing those conclusions from content most marketing teams stopped actively managing years ago.

Right now, that content is quietly working against you, and almost nobody on your team can see it happening.

In this free live session, Storyblok will share a practical path to what we call 'Content Confidence': content that stops needing constant repair and starts actively paying off.

What's actually broken

Four ways content debt is already costing you

  1. Visibility: You don't actually know what content you have.

Most organizations lack full visibility into what exists, who owns it, or its current state, making governance nearly impossible and leaving the brand exposed.

What you'll learn: A phased audit to find every piece of content you own, who's responsible for it, and what's currently exposing you.

  1. Reputation: AI is already speaking for your brand.

Chatbots and AI search are surfacing your outdated, conflicting, or inaccurate content – without your permission.

What you'll learn: How to get your content cited accurately when AI tools answer questions about you, instead of surfacing what's outdated or wrong.

  1. Infrastructure: Your systems can't keep up with the market.

Siloed tools and disconnected systems trap teams in legacy cycles that can't integrate the tools they actually need to evolve.

What you'll learn: How to bring content across your website, app, and AI channels into one system, instead of leaving it stuck in disconnected tools.

  1. Culture: Volume keeps winning over quality.

Teams reward output over upkeep - so debt compounds faster than anyone can manage it.

What you'll learn: How to operationalize Content Confidence, so your content works for you instead of requiring constant repair.

Walk away with

Four takeaways you can bring straight to your C-suite. Every takeaway maps to a decision you can act on in the next quarter.

  1. The C-suite reality
    Why content debt is a financial priority that caps the ROI of every other marketing investment – not a housekeeping task.
  2. The AI/GEO imperative
    Why Generative Engine Optimization now dictates brand visibility, and how inaccurate content quietly hijacks your reputation in AI summaries.
  3. The pivot to Confidence
    The difference between "Content Health" (the ongoing process) and "Content Confidence" (the outcome), and how to build the living ecosystem that gets you there.
  4. The 12-month recovery roadmap
    A phased, actionable plan – from auditing your invisible estate to governance that stops new debt from compounding.

Meet your speakers...

Brandon Watts, Director of PR & Communications, Storyblok

20+ years shaping the narratives of tech companies from startups to enterprises with millions of users. A former journalist and contributor to Fast Company, Entrepreneur, and Adweek, named by Cision as a top PR expert to follow.

Hannah Freegard, Deputy Editorial Director, FT Longitude

Crafts thought leadership content that helps FT Longitude's clients build reputation and uncover new opportunities, from in-depth reports to sharp, visual storytelling that makes complex topics easy to act on.