Every marketing leader is being asked the same questions right now. 

How are you using AI, where are you placing it on the roadmap, how is it changing the org, what's the ROI?

The answers are mostly anecdotal. 

"We're piloting some things." "The team is exploring it." "It's a priority for next quarter." 

Which makes it near-impossible to know if your team is ahead, behind, or in the middle of the pack.

The Marketing Reality Index changes that. AirOps recently surveyed 300+ CMOs and senior marketing leaders on how they're actually rethinking their org and the buyer journey as AI reshapes both, with AI search emerging as one specific, high-priority driver of that shift.

In this free live session, Christy Roach & Josh Spilker (AirOps) walk through the findings and what they mean for how you're building your team, your stack, and your influence in an AI-shaped market.

What you'll take away…

  • A benchmark for where your team sits. How your AI adoption compares to 300+ marketing orgs, from individuals experimenting to org-wide systems, and how big the gap is between "AI is a top priority" and daily use.
  • A sharper frame for AI resource conversations. Why budget is no longer the biggest constraint at most marketing orgs, and how leaders are reframing the conversation around time and process instead of spend.
  • A clear signal for your next hire. Close to half of all teams are trying to bring in a new profile (the technical/marketing hybrid) and the shape of the marketing org is shifting to match.
  • A real read on where AI search actually sits. Where marketing leaders are placing AI search on their priority list, what they're doing about it, and how much of the shift is still theory versus execution.

Who this is for…

For CMOs and senior marketing leaders working through the gap between "AI is a top priority" and the reality of getting it embedded across the team. If you've been making decisions on AI adoption, hiring, and search strategy without a clear read on what your peers are actually doing, this session gives you the data to benchmark against, and a sharper picture of where your org is heading next.

Meet your speakers…

Christy Roach, CMO at AirOps

Christy Roach is the CMO at AirOps, where she helps brands drive growth via AI search. Before AirOps, she was CMO at AssemblyAI and has held marketing leadership roles at various high growth tech companies like Airtable, Asana, and Gusto.

Josh Spilker, Head of Search Marketing at AirOps

Josh Spilker is Head of Search Marketing at AirOps, and has been part of SEO and content teams at ClickUp, Toptal, Change Healthcare, and several other startups.