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The role of the CMO is being redefined in real time. In today’s volatile environment, marketing leaders are no longer just responsible for brand and campaigns - they’re expected to influence strategy, drive revenue, and lead transformation across the entire business.

But with rising pressure, shifting market dynamics, and the rapid acceleration of AI and MarTech, knowing where to focus (and how to deliver impact) has never been more complex.

In this session, Toni Allen, Chief Engagement & Growth Officer at the Institution of Engineering and Technology (IET), draws on 25 years of experience and a recent large-scale transformation to unpack what it really takes to succeed as a modern CMO. From restructuring teams to embedding AI, she’ll share practical insights on turning marketing into a true growth engine.

You’ll discover:

🎯 How to shift from short-term activity to long-term campaigns that drive measurable ROI
📈 How to leverage digital, MarTech, and sales enablement to create business-wide impact
👥 How to upskill and reskill teams to thrive in a world of AI, privacy, and personalization
🧪 How to balance personalization with privacy while still delivering meaningful customer experiences
🧠 How to expand your influence beyond marketing by understanding business context and leading across global teams

Meet the speaker:

Toni Allen - Chief Engagement & Growth Officer, Institution of Engineering and Technology (IET)

Toni has extensive experience in driving integrated sales, marketing, and commercial strategies across diverse global sectors, including professional services, technology, education, FMCG, Food, Healthcare, Mobility, and Cybersecurity. With over 25 years of professional practice, she has developed new solutions and propositions, addressing client needs alongside the delivery of sustained profitable growth, across complex global marketplaces.


Her role at the Institution of Engineering & Technology (IET) as the Chief Engagement & Growth Officer involves leveraging this experience to engage and grow the IET’s engineering and technology community, ensuring that the IET's initiatives resonate with both current and prospective members and customers globally. She works across both B2B and B2C audiences including Industry, Practitioners, Academia, Government and Society to inspire, influence and inform the global engineering and technology sector.