“An open, transparent place where CMOs help each other become better at what they do.”
Yannick Kpodar, CMO, Groupe BPCE Payments
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Your MarTech stack isn't the problem. Your people, processes, and data are.
Most marketing leaders have the tools. Few have the alignment, the reporting language, or the team design to make those tools produce revenue. This eBook draws on the experience of marketing leaders from PagerDuty, Qt Group, ROLLER, and Goodwin to show you exactly what's breaking down across your people, operations, and data, and what the practitioners fixing it are doing differently.
The three pillars of modern MarTech
If you're a CMO, VP, Director, or Head of Marketing navigating AI pressure, a fractured relationship between sales and marketing, or a board that keeps asking what all the MarTech spend is returning... this guide is for you. Download the eBook to learn how to build teams that move information in both directions, create sales and marketing alignment that sticks, and translate your marketing data into the financial language that earns budget and headcount.
What are the three pillars?
Three disciplines that determine whether your MarTech stack produces revenue or just reports on activity. People: How to build, lead, and position marketing teams in the AI era. Operations: How to create the processes and infrastructure that align sales and marketing toward shared goals. Data: How to stop reporting on activity and start speaking the language of financial impact.
What you’ll discover
The assumption that costs marketing ops leaders their credibility Danielle Balestra's hard-won lesson about confirming problems are shared before acting on them.
How one lead scoring model cut the sales cycle by 8 days and improved lead-to-opportunity conversion by 20% by routing the right leads to sales and keeping the rest in nurture.
Why your attribution model doesn't need to be perfect, it needs to be agreed on. Qt Group's W-shaped model, and why consistent beats contested every time.
Why PMM teams stay stuck as service functions and the four-P framework Kevin Murray uses at PagerDuty to turn product marketing into a measurable strategic asset.
How to translate marketing activity into numbers your CFO recognizes Gillian Barbieri's framework for converting data accuracy, traffic, and sales cycle improvements into cost savings and revenue figures.
The shared KPI structure that ended the sales vs. marketing blame cycle, four metrics both teams own, and why pipeline contribution beats MQLs as the common language.
Grab your copy today
This guide is completely free, but what's inside is hard-won: real frameworks from marketing leaders who've built the teams, fixed the handoffs, and learned to speak finance. Download now and lead your marketing operation like someone who knows exactly where the problems actually are.
