CMO Alliance Awards 2024: Your winners
Each year, the CMO of the Year Award honors a leader who redefines what it means to sit at the marketing helm, blending visionary strategy and real-world impact.
Through your nominations, you highlighted a superb cohort of marketing mavericks from across a broad range of industries including education, entertainment, and software development.
After careful consideration from our expert internal panel, we're thrilled to announce the winner: Jocelyn Johnson, Chief Marketing Officer at the American Bar Association.
Jocelyn’s career is a testament to the transformational power of marketing when paired with bold leadership, data-driven strategies, and authentic storytelling. But don't just take it from us: Jocelyn's achievement's speak for themselves. Let's dive into to Jocelyn's career right here.
A trailblazing career in marketing leadership
Jocelyn Johnson has led marketing initiatives for some of the most respected organizations across a diverse range of industries, including healthcare, non-profits, consumer goods, and technology. Her career highlights include:
- CMO at the American Bar Association, where she champions innovative strategies that amplify member engagement and brand relevance.
- CMO at Girl Scouts of the USA, where her leadership turned the iconic brand into a billion-dollar omni-channel mission-driven powerhouse, achieving the first-ever profitable triennial convention.
- CMO at GE Healthcare, where she delivered over 10% growth and over 50% profit margins year-over-year in the services division.
A great CMO is able to utilize their creativity to drive bottom line impact, and Jocelyn's knack for tailoring marketing strategies to organizational goals while cultivating a brand that resonates with customer needs, makes her stand out above the rest.
Jocelyn’s achievements speak for themselves:
- Process improvement expertise: As a certified Six Sigma Master Black Belt, Jocelyn has consistently optimized workflows and embraced a “test and learn” philosophy to stay ahead in rapidly evolving industries.
- Award-winning campaigns: Under her leadership, the Purple People campaign won a Shorty Award in 2022, showcasing her knack for cutting-edge storytelling and brand-building.
- Philanthropic leadership: Jocelyn has been instrumental in high-impact fundraising efforts, including leading the Urban League’s 100th Anniversary campaign and securing the largest donation in Girl Scout history: an $85 million gift from MacKenzie Scott.
The visionary marketer we need today
What sets Jocelyn apart is her unwavering commitment to consumer engagement and innovation. Whether she’s redesigning a marketing organization for maximum impact or speaking on national stages, Jocelyn embodies the qualities of a transformational leader.
As the industry continues to evolve, Jocelyn’s dedication to enhancing value propositions and elevating marketing’s role as a growth engine has set a new standard for excellence.
Congratulations, Jocelyn, on being named CMO of the Year 2024! we can’t wait to see what you’ll accomplish next.
