CMO Alliance (Page 22)

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How to build a marketing mix that drives results

Struggling with underperforming marketing channels? Never fear. Aaron Cullers is here to share his framework for selecting, evaluating, and optimizing tactics to meet your goals – helping you create a marketing mix that works for you and your buyers....

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Demand Generation

The importance of personalization in demand generation for retailers

What sets one retailer apart from another in today’s crowded market? The answer lies in demand generation....

Storytelling marketing framework (with example)

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Positioning & messaging

Storytelling marketing framework (with example)

A framework designed to help you craft compelling product narratives that resonate with audiences....

10 strategies to drive demand generation despite budget cuts

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Marketing Strategy

10 strategies to drive demand generation despite budget cuts

As marketing budgets decline, CMOs are forced to reassess their strategies and make difficult decisions about resource allocation....

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Email Marketing

Your guide to B2B email marketing

Email is one of the most powerful tools in a B2B campaign. Learn why it's important, how to write a marketing email, best practices, and more....

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Segmentation

Customer segmentation template

Essential prompts to help you categorize your customers into distinct groups based on various characteristics....

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Premium

Webinar strategy template

Plan, promote, and execute flawless webinars – without the stress....

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Marketing Attribution

What are the main types of marketing attribution?

Not sure which touchpoints are pushing your leads to convert? This article dives into the world of marketing attribution, exploring different models and offering tips on how to choose the best one for your business – so you can track and optimize every step of the buyer’s journey....

3 proven B2G marketing strategies for client acquisition

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Marketing Strategy

3 proven B2G marketing strategies for client acquisition

With so many organizations vying for the attention of government agencies and supporting organizations to market their B2G (business-to-government) products and services, finding a way to stand out from the crowd isn’t always easy....

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Customer & Market Research

Market sizing template

Our market sizing template helps you estimating the potential of a market, including revenue and the number of buyers....

90 promotional words copywriters need to avoid

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Content Marketing

90 promotional words copywriters need to avoid

Words are powerful. They can encourage, prompt, and dissuade people from making a purchase or taking an action, so it’s important you choose the right ones for your message....