Top 10 best AI-powered marketing attribution tools​

Going into 2023, marketers need not hesitate in the face of new uncertainties. Rather, it’s time to take past learnings and be proactive when it comes to campaign planning....

Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole....

Training your teams to utilize data effectively is an integral part of being a CMO. Discover the key findings from our Data-driven CMO Report 2022 in this handy infographic....

We are experiencing an undeniable environmental crisis, and it is easy to get overwhelmed by the magnitude of the situation. But there are glimmers of hope as individuals and businesses alike are embarking on intentional paths of change....

How you can access and utilize data is constantly in flux. Find out what changes CMOs are most concerned about in this infographic....

With the economy cooling down, the customer base is the ultimate shock absorber, allowing companies to keep growing even when new buyers are harder to come by and sales cycles elongate. It is no wonder that NRR and NDR are considered leading indicators of value for SaaS companies....

Austin Beveridge, Head of Marketing at Arc Technologies, knows how important culture can be to growth, and he's here with us to share the lessons he learned growing Bolt from Series B to a decacorn....

Today, more than ever before, consumers are shopping with their hearts and their wallets. They support brands whose values align with their own....

Is it the right call to cut marketing budgets when recessions loom? According to Fleur Sohtz, CMO of Analytic Partners, the data and evidence from the Great Recession of '08 says something different......

If your organization is taking the Agile Sales approach, what should you be doing as a CMO? It's a good question, and one we were happy to answer with Simon Severino, Business Strategy Advisor and author of Strategy Sprints....

Know someone who is on the cutting edge of marketing strategy? Are they fantastic builders and leaders of marketing teams? Maybe they’re making the world a better place with the work they’re doing. Whatever your reason, we want to hear about it, get your nominations in now!...

Studies indicate that over $1 trillion can be lost in one year if the sales and marketing teams are not on the same page....

Historically, CEOs have largely been drawn from CROs or CFOs. But more and more CEOs are appearing on the scene. One such example is Alan Gleeson, who returns to CMO Convo as the CEO and co-founder of Contento....

The world of video measurement is in a state of transition. Today’s buyers and sellers are engaged in a race to evaluate and implement a new range of measurement solutions in order to better understand, monetize and gauge the effectiveness of advertising. But it’s a complex web to navigate....

In this article, I thought I’d give a run-down of what I prioritized and achieved in my first 6 months as CMO....