Mai Fenton

Mai Fenton is Chief Marketing Officer at Superscript, a London-based Series A tech scale-up that provides flexible, customizable business insurance for small businesses by monthly subscription.

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Tackling organizational alignment as a CMO

One of the chief challenges facing many CMOs is making sure that marketing's goals not only align with the organization's goals, but are in sync with the goals of all the different departments you need to support, or need support from....

CMO Insights: Approaching B2B with a B2C mindset with Mai Fenton

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CMOs

CMO Insights: Approaching B2B with a B2C mindset with Mai Fenton

We spoke to Mai Fenton, CMO of Superscript about her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....