Milita Datta

Milita Datta, Founder of Endorse.Live, a UGC Platform at scale. She is Ex-Microsoft and also a GTM consultant with 15+ years of experience for SaaS and Tech companies.

How to drive revenue with UGC: Strategy and examples

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Consumer Insights

How to drive revenue with UGC: Strategy and examples

Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....

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