B2C campaign tracker template

Running campaigns across five different platforms and still not sure which one's actually paying off? This template pulls every B2C campaign into one place, so you can track spend, revenue, and ROAS side by side, and know exactly where to put your next dollar.

What is a B2C campaign tracker template?

A B2C campaign tracker template is a ready-built spreadsheet for planning and monitoring marketing campaigns aimed at everyday consumers. It's organized around the metrics that actually tell you whether a campaign worked: clicks, conversions, revenue, ROAS, and cost per acquisition, not just impressions and reach.

Every campaign lives in one of three sections (Live, Upcoming, or Complete), so you can see what's running, what's coming up, and what's wrapped, all at a glance. A dashboard at the top rolls everything up automatically: total spend, total revenue, overall ROAS, blended cost per acquisition, and more, calculated the moment you enter your numbers.

Who is it for?

This template is built for anyone planning or reporting on B2C campaigns, including CMOs, brand and growth marketers, and ecommerce teams.

If you're the one running the campaigns, it gives you a single place to log everything as it happens, instead of piecing performance together from five different ad platforms. If you're reporting upward, it gives you the ROAS and CAC numbers leadership wants to see, already calculated. Either way, you'll always know which campaigns are earning their spend and which ones need a rethink.

How to use the template

Getting started is straightforward:

1. Make a copy of the template so you're working with your own version.
2. Add your campaigns under Live, Upcoming, or Complete, with details like campaign type, channel, audience segment, and creative variant.
3. Pull your numbers from wherever you already track them: your ad platforms for spend and clicks, your ecommerce platform or analytics tool for conversions and revenue.
4. Watch the dashboard update as you go. ROAS, CAC, conversion rate, and more recalculate the moment you add new numbers, so you're never doing the math by hand.

Think of this as a starting point rather than a fixed structure. Add columns, rename fields, or adjust the campaign types and channels to match how your team actually talks about campaigns. If you track something we haven't included, make it yours.

Get your B2C campaign tracker template

B2C campaign tracker template

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