For just about every industry, marketplaces are becoming more and more cluttered, and it can be hard to make your brand's voice heard.

Wouldn't it be great if there was a way to put your brand directly in front of a large, engaged audience?

That's where sponsorships come into play, and it's why we spoke to Ken Ungar, President and Founder of the sponsorship consultancy CHARGE, on this episode CMO Convo.

We dive into just about everything CMOs need to know when it comes to utilizing sponsorships, from their effectiveness to identifying the right opportunities and what organizational dependencies need to be in place to make the most out of them.

Listen to the full episode and more

Key talking points

  • Why sponsorships can be effective for cutting through clutter.
  • How to identify and utilize the right sponsorship opportunities.
  • The organizational dependencies you need in place to make the most of those opportunities.

About the guest

There are few better places to get experience with the power of corporate sponsorships than the world of motorsport, and that's just what Ken Ungar did in his position as Chief of Staff at the world-famous Indianapolis Motor Speedway, and then as Senior Vice President of the entire Indy Racing League.

This inspired Ken to create the sponsorship consultancy agency, CHARGE, focused squarely on advising and helping c-suite leaders maximize the potential of sponsorships.

Ken is a frequent speaker on the power of personal branding and sponsorship marketing, and he's authored two books: "Sponsorship Strategy: Practical Approaches to Powerful Sponsorships" and "Ahead of the Game: What Every Athlete Needs to Know About Sports Business."

Join the conversation

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