This episode is sponsored by Dreamdata.

Talking about Sales and Marketing can almost feel like a Shakespearean tragedy: "Two departments, both alike in dignity, unable to achieve proper alignment".

But according to Zee Jeremic, CEO of MASS Engines, it's not just about trying to get two different functions working together, it's more about recognizing that they're two parts of a greater whole. There's no "sales funnel", or "marketing funnel", there's one funnel, that two teams have ownership over.

Find out what this means, and your role in this process as a CMO in our new episode of CMO Convo.

Listen to the full episode and more

Key talking points

  • Why sales and marketing alignment is more important than ever.
  • The modern buyer funnel, and sales and marketing's role.
  • What CMOs need to do to achieve sales and marketing alignment.

About the guest

As CEO of MASS Engines, Zee Jeremic is a driven marketing technologist, passionate about enabling companies large and small to harness the full power of automated demand generation. Zee is a senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well-documented and easy to use.

Previously, Zee ran consulting and technical support at Eloqua. He helped numerous Fortune 500 and mid-market companies build integrated marketing and sales systems/processes.

About our sponsor: Dreamdata

Dreamdata was born out of the founders’ own experience. In their own ways, Lars, Ole, and Steffen struggled to gain a holistic understanding of what impact different teams in the organization were having on revenue. The solutions available were siloed and offered little insight into the long and complex B2B customer journey.

They needed a solution designed specifically for B2B. A product that could replace the siloed tools and help understand the full value of actions. One which would continually be developed, and crucially, not drain internal resources.

They couldn’t find one. So they built Dreamdata.

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