Hiring the best talent for your team is an important part of being a CMO.

But what if you were in a situation where the world simply had too many marketing roles, and not enough available talent? What if there wasn't enough talent because many people are rethinking full time jobs? What if bigger businesses were offering crazy high salaries that you simply can't compete with?

What if these what-ifs weren't hypotheticals because they're happening right now!

The Great Resignation has left many companies and their CMOs scrambling to find the right talent, and that's the situation we're discussing with Yoni in this episode.

Listen to the full episode and more

Key talking points

  • How The Great Resignation has shifted the power to talent over companies.
  • Why we can't just throw money at the problem.
  • How CMOs can overcome these challenges and attract the right talent.

About Yoni

Yoni Solomon is CMO of Uptime.com, which delivers web monitoring peace of mind to thousands of customers around the world. He has spent a decade launching new products, partnerships, and acquisitions for G2.com ($257M raised, Inc. 5000 Fastest Growing Companies for 2020), PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018), and Vibes ($45M raised in 2016).

Yoni's thought leadership on go-to-market strategy can be found in Forbes, where he's a frequent contributor. He's been recognized as one of the world's most influential product marketers by the Product Marketing Alliance, which named his team at G2 2019's Product Marketing Team of the Year — and a top-5 global finalist for 2020.

We also recently featured Yoni as one of our CMOs to Watch in 2022.

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