Members-only Podcasts Be a "get stuff done" CMO with Norman Rohr, CEO at finway Join Norman Rohr, CEO of finway, for an unfiltered dive into the world of modern marketing leadership -- balance strategic thinking with a "hands on" approach, right here!...
Members-only Podcasts Master LinkedIn as a key marketing channel with Ilja Freund, Comms Lead at Cisco Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....
Members-only Podcasts Using AI to foster collaboration, with Julia Goebel, CMO at Komodo Health We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....
Members-only Sales and Marketing Marketing’s evolution: Insights from Peter Isaacson From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....
Members-only CMO Convo The CMO Survival Guide for 2025 with Asaf Rothem In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....
Members-only CMO Convo Leveraging AI for maximum alignment, with Peter Isaacson at Invoca In this special edition of CMO Convo, brought to you by Invoca, Peter Isaacson shares how AI is reshaping the relationship between sales and marketing teams...
Members-only Brand strategy How purpose-driven marketing drives ROI with Chloe Petherick Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace....
Members-only Podcasts Connecting with customers in a digital world with Bonnie Habyan In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....
Members-only CMO Convo How CMOs can facilitate alignment between sales and marketing We sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync....
Members-only CMO Convo The most important people for driving growth with Morgan J Ingram In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....
Members-only CMO Convo Modern buyer personas for modern marketing with Jim Kraus Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....
Members-only CMO Convo Your game plan for the end of third-party cookies with Adam Azor Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....
Members-only CMO Convo The power of entrepreneurial mindsets for CMOs with Tim Hines Tim Hines joined us on CMO Convo to share his insights on what makes great entrepreneurs, and the lessons CMOs can take from their approaches....
Members-only AI & Automation Human connection: The top priority for CMOs with Sarah Roberts We're kicking off 2024 with Sarah Roberts, CMO of Boldyn Networks, to discuss why maintaining a human connection and focus is going to be critical to success in the coming year....
Members-only Podcasts What's the ROI on experiential marketing? with Kitty Hart Brand experiences can have a huge impact, but CMOs need to show the ROI of experiences to secure buy-in from stakeholders....