Podcasts

In this episode, John Brezinsky breaks down when and how to conduct market research that drives real business decisions in B2B. From aligning stakeholders to leveraging AI, he shares practical frameworks and signals every marketing leader should watch for....

This episode unpacks why measuring marketing ROI is still so hard, and what it really takes to build trust in your data and prove impact across the business....

Tanya Alain (Upfluence) shares how influencer marketing is evolving into a performance-driven channel built on trust, strategy, and measurable business impact....

Join Norman Rohr, CEO of finway, for an unfiltered dive into the world of modern marketing leadership -- balance strategic thinking with a "hands on" approach, right here!...

Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....

We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....

From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....

In this special edition of CMO Convo, brought to you by Invoca, Peter Isaacson shares how AI is reshaping the relationship between sales and marketing teams...

Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace....

In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack....

We sat down with seasoned marketing veteran Kelly Hopping to find out exactly how you can put actionable strategies in place so you can have your sales and marketing functions running along in sync....

In this episode, we sit down with Morgan J Ingram to discuss the most interesting findings from the Growth CMO Report 2024 about personnel that CMOs need to rely on to help meet their growth goals....

Jim Kraus, President of Buyer Persona Institute, joined us on CMO Convo to share why you need to move away from demographic-style personas and start using decisions and behaviors to understand your market....

Adam Azor, EVP of Global Marketing at Sportradar, joins us to share what a world without third-party cookies could look like....