CMOs to Watch in 2026

Liza Adams is a go-to-market executive and AI advisor with over two decades of experience leading teams through critical growth stages. She works closely with leadership teams to integrate AI in ways that enhance decision-making, improve campaign performance, and elevate marketing’s influence within the business.

Having guided GTM organizations at companies from $40M to $4B+ in revenue, Liza is recognized for pairing technological advancement with human change management. Her insights have been featured in Forbes and MarketingProfs, and she is widely respected for contributing practical, experience-led thinking to the marketing community.

Toni Allen is Chief Engagement & Growth Officer at the Institution of Engineering & Technology (IET), bringing over 25 years of experience leading integrated sales, marketing, and commercial strategy across global sectors including technology, professional services, education, healthcare, and cybersecurity.

A Fellow of the Chartered Institute of Marketing (FCIM), Toni is recognized for her contributions to international development, equality, and the advancement of women in STEM. Her leadership is defined by a focus on data-informed engagement, digital transformation, and measurable impact across industry and society.

Carolyn Bao is CMO at Edge, bringing more than 20 years of experience leading go-to-market strategy for technology and SaaS organizations. She has held senior marketing roles at companies including AppsFlyer, Intuit, and Facebook, where she contributed to the development and launch of data-driven marketing solutions at global scale.

Known for building high-performing teams and advancing modern marketing capabilities, Carolyn combines deep expertise in advertising technology with a focus on measurable business growth. She also teaches entrepreneurship at multiple universities across the US, and serves as Co-Chair of the Silicon Valley Leadership Community, supporting the advancement of Asian leadership in business.

Ro Bocking-Wood is Marketing Director at Jungle Creations, with 14 years of experience spanning B2B and B2C environments across agencies and global brands. She is known for turning creative strategy into commercial growth, leading large-scale brand transformations and building marketing functions that support long-term business performance.

Ro has overseen major rebrands for organizations including F-Secure, Brave Bison, and SocialChain, and has played a key role in multiple acquisitions while developing high-performing teams. Recognized as one of Top 100 Marketers on The Powerlist 100 (2025), GIM's 26 Marketers to Follow in 2026, and previously nominated for Prolific North’s Marketer of the Year 2023, her work sits at the intersection of creativity, operational rigor, and measurable growth.

Aviv Canaani is Chief Marketing and Revenue Officer at Datarails, where he leads integrated go-to-market strategy across marketing, sales, and revenue operations. He brings extensive experience building and scaling high-growth technology companies, with previous leadership roles at Workiz, IBM, and Natural Intelligence.

Known for aligning storytelling with commercial execution, Aviv focuses on creating growth strategies that strengthen market positioning and drive sustainable revenue. In addition to his executive leadership, he teaches startup marketing at Reichman University, supporting the next generation of marketing professionals.

Karen Chalmers brings more than 25 years of experience spanning creativity, media, and financial services, with a career focused on helping organizations turn insight into opportunity. Her work centers on connecting data and storytelling to develop strategies that support advisors, business owners, and the clients they serve.

A collaborative leader known for building strong teams and fostering innovation, Karen approaches marketing with equal attention to performance and human connection. She is also an active speaker on the future of FinTech, exploring how technology can strengthen relationships while expanding how advisors support SMBs.

Kelly Cheng is Chief Marketing Officer at Goldcast, an AI-powered video content platform for B2B marketers. Since joining in 2021, she has built the company’s marketing organization from the ground up, helping scale the business beyond $10M in ARR and contributing to its acquisition by Blackstone-backed Cvent.

An organizational builder, Kelly connects brand, content, and demand generation directly to revenue outcomes, supporting Goldcast’s growth into a trusted platform for enterprise organizations including Adobe, Microsoft, and Intercom. Prior to Goldcast, she held senior marketing roles at Wistia, PagerDuty, Dynatrace, and Havas Media Group.

Shelley Diamond is Chief Marketing Officer at UNICEF USA, where she leads integrated marketing, communications, and brand strategy to support the organization’s mission on behalf of children around the world. She has deep experience building and transforming global brands and businesses, including senior leadership roles at Young & Rubicam and across the WPP network, where she led cross-channel solutions and managed teams and P&Ls at scale.

Shelley brings a long track record of strategic leadership in both corporate and nonprofit contexts, including governance experience on public and advisory boards and work advancing gender equality and mentorship initiatives. Her work reflects a commitment to building trust and relevance in mission-driven marketing while strengthening organizational capabilities and audience connection.

Jamie Domenici is Chief Marketing Officer at Klaviyo (NYSE: KVYO), where she leads global marketing, brand strategy, and product-led revenue growth. Since joining in 2023, she has helped guide the company through its IPO while advancing Klaviyo’s market positioning as a CRM built for B2C businesses.

Previously, Jamie served as CMO at GoTo, where she led a company-wide rebrand and supported growth across multiple business units. Earlier in her career at Salesforce, she launched the Customer Success Cloud and introduced the “Success as a Service” model, reflecting a consistent focus on aligning customer strategy with long-term business value.

As a dynamic and results-driven intrapreneur, Francesco blends product, marketing, and technology expertise to spearhead transformative business solutions. With over 15 years of experience leading product innovation, digital transformation, and commercialization across global markets, he's driven growth and elevated customer experience for Fortune 200 brands in highly complex environments.

His career is marked by building and guiding high-performing, diverse teams across Europe, Asia, and the US to achieve ambitious business outcomes. In his current role, he leads an integrated marketing function, overseeing Events, Product, Content, Digital, MarTech, and regional go-to-market execution across the bowtie.

Carlota Feliu leads global B2B marketing at HP, where her work focuses on connecting strategy to revenue and ensuring marketing operates as a true commercial partner to the business. Over a 15+ year career, she has guided marketing across regions and business units, helping accelerate pipeline while supporting sustained market growth.

Her leadership is defined by operational clarity and the ability to turn complex strategy into programs that scale.

As a leader driven by curiosity and collaboration, Adrian’s experience spans multiple sectors. His background in building high-performing teams and crafting innovative strategies has allowed him to deliver successful ROI in the entertainment, SaaS, food supply chain, consumer goods, and animal health sectors.

He approaches leadership by treating everyone like a client and fostering a culture of creativity and curiosity. Whether it's creating impactful brand stories or driving strategic growth, he pushes boundaries while staying grounded in the mission of improving lives and outcomes.

Rosie has led and scaled the Marketing and Communications function at Apex Group for over a decade, supporting its growth from a mid-sized fund administrator to a global financial services provider with more than 13,000 employees and $3.4 trillion in assets serviced. She oversees a centralized global team, positioning marketing as a strategic partner to the business while driving innovation across the function.

Committed to expanding opportunity within financial services, Rosie founded the company’s Women’s Accelerator Program in 2022, which has supported more than 700 women globally in advancing their careers. She is a Chartered Marketer and was named among Marketing Week’s most effective marketers in 2024 and 2025.

Bonnie is a Chief Marketing Officer who leverages entrepreneurial, forward-thinking, digital, and traditional marketing acumen to support the strategic vision of a growing, progressive company.

She strives to deliver marketing expertise and to serve as an internal and external ambassador of the corporate brand, reaching across departments and disciplines to add significant value and deliver results.

Steve is a seasoned technology CMO and has led marketing and product management teams at multiple high-growth SaaS companies that achieved billion-dollar valuations. He specializes in helping small and midsized companies build challenger brands, engineer predictable revenue through demand generation, and create powerful sales enablement programs.

With extensive experience marketing complex business solutions, he’s presented in over 10 countries and authored a book on e-commerce technology's impact on global markets.

Kae Kronthaler-Williams is a veteran Global Software Marketing Leader with over 30 years of experience driving revenue growth in B2B tech. A pioneer in human-centered leadership, she is the author of "Not Made for You," a definitive guide for women navigating bias in the technology sector.

Renowned for her "Total Marketing" approach, Kae bridges the gap between brand strategy and P&L results. Beyond her commercial success, she is a dedicated mentor who has shaped the careers of countless marketers, championing a future where leadership is defined by empathy, equity, and systemic change.

Jamie Labov is an award-winning Executive Creative Director and brand strategist known for translating creative vision into measurable business impact across entertainment, luxury, and technology. Her work has supported multi-billion-dollar campaigns, including The Hunger Games, La La Land, and the Power franchise, reflecting a consistent ability to align storytelling with commercial success.

Beyond entertainment, Jamie played a key role in scaling OPI from $120 million to $1 billion ahead of its acquisition by Coty and has led global creative strategy at Sotheby’s, driving revenue through targeted campaigns across more than 80 countries.

A B2B marketing and communications executive, Jean brings extensive experience leading organizations focused on product marketing, digital campaigns, press, analysts, and social media in the technology and telecom industries.

Passionate about inspiring and leading high-performing teams, she has a strong track record as an analytical and strategic thinker with the ability to identify growth opportunities, structure plans to pursue them, and collaborate across complex matrixed organizations. She is adept at crafting and communicating strategies to engage audiences, strengthen brands, demonstrate thought leadership, and drive revenue.

Anders Lindstrom is Chief Marketing Officer at Cezanne HR, where he oversees global marketing for the cloud-based HR and payroll platform. His career spans senior marketing leadership roles across organizations including Magnit, Siemens, Experian, and Eurosport, with a consistent focus on strengthening market presence and supporting business growth.

Comfortable operating across international markets, Anders brings a practical approach to building marketing functions that scale alongside the companies they support.

Lynn Lucas is Chief Marketing Officer at Pure Storage, where she leads the global marketing organization. She is responsible for creative strategies that amplify brand awareness, drive demand across the company’s technology portfolio and services, and deliver compelling customer experiences.

With 25+ years of B2B go-to-market leadership across hybrid cloud, software, and infrastructure markets, Lynn has built and scaled high-performing marketing organizations at Cohesity, Veritas, Good Technology, and Cisco. She was recognized as one of the Fearless 50 customer-led marketers at Cohesity and holds a BS in Electrical Engineering and Computer Science from UC Berkeley.

A growth-focused executive, Sonal Mane builds go-to-market engines that help technology companies scale with intention. She has supported businesses from early stage to $500M+ by bringing product, marketing, partnerships, and sales into closer working alignment.

At Databricks, she founded the company’s Digital Self-Service and User Growth organization, helping shift the business toward a hybrid model that improved activation, conversion, and partner-driven expansion. Earlier in her career, she developed Microsoft’s first patented AI-powered prediction platform and led global digital growth initiatives at Qualtrics.

A global communications and marketing executive, Finola McDonnell serves as Chief Communications and Marketing Officer at the Financial Times and sits on the FT Group’s executive board, contributing to corporate governance, global strategy, and digital transformation. Her remit spans international communications, brand, partnerships, design, and public affairs, with a focus on safeguarding and strengthening the FT’s reputation as a trusted source of business journalism.

She leads an international team across London, New York, and Hong Kong. Prior to joining the FT, Finola held senior communications roles at CNBC International and BusinessEurope, where she directed campaigns engaging EU institutions. She is also a trustee of Citizens Advice and the Financial Literacy and Inclusion Campaign, reflecting a longstanding commitment to public service.

Jacqui Morgan is the Global Social Media Lead at Palo Alto Networks, where she leads global social and creative strategy across brand, demand, executive voice, community, and influence. She is known for redefining how enterprise brands use social as a strategic intelligence engine, not just a distribution channel.

Jacqui operates at the intersection of creativity, judgment, and scale, with a focus on elevating craft in an AI-accelerated world. She is a frequent speaker, mentor, and advocate for human-centered marketing, and is recognized for pushing the industry toward more authentic, impactful, and trust-driven work.

Charlotte Mostaed led marketing at Health-Ade, where she helped guide the company through a period of rapid expansion, doubling revenue in under five years and supporting its $500M acquisition. Her work focuses on building enduring consumer brands while delivering disciplined commercial growth across retail, digital, and direct-to-consumer channels.

Charlotte’s experience spans legacy CPG, private equity-backed businesses, and Fortune 500 organizations, including Pom Wonderful and Procter & Gamble. She is recognized for aligning innovation, brand strategy, and go-to-market execution to create momentum that extends beyond launch and into long-term category strength.

Angeley Mullins is Founder and CEO of Aetheris Ventures, where she advises founders, CEOs, and investors on scaling AI-enabled revenue engines. Her career spans executive roles across marketing, growth, and commercial strategy, supporting companies from early-stage development through high-growth expansion and successful exits.

She has led revenue initiatives for global technology brands including Amazon, Intuit, and GoDaddy, and is recognized for helping organizations translate early momentum into durable market presence. Angeley also serves in advisory and board roles supporting technology advancement, leadership development, and greater representation across the executive landscape.

Lamia leads marketing at MoneyGram, where her remit centers on supporting profitable growth and strengthening the company’s market position. She brings more than 14 years of experience managing large P&Ls and building marketing organizations designed to operate with both commercial focus and customer insight.

Previously, she led growth marketing at HeliosX, contributing to an eightfold increase in revenue and the launch of new brands during a period of rapid expansion. Earlier in her career, Lamia was part of the founding team at Pangea Money Transfer, helping scale the business through product-market fit to its acquisition by Enova Financial, and later served as CMO at Consentium. Alongside her executive roles, she advises early-stage companies as they develop their growth foundations.

A marketing leader and entrepreneur, Catherine Sin is Marketing Director at 3S Money, where she helps shape the company’s brand as it expands its international payments platform. She also serves as a non-executive director at BEYLA, an AI-native financial intelligence startup, and previously spent more than a decade at HSBC leading global marketing and strategy across 60+ markets.

Catherine has been recognized by Management Today and Advertising Week Europe and is committed to supporting the advancement of women in business.

Rekha Srivatsan is the Chief Marketing Officer of Tableau, where she leads global marketing across brand, product, growth, and community. A seasoned B2B technology leader, Rekha is known for building enduring categories and translating complex innovation into clear, compelling narratives that drive adoption and growth.

Prior to Tableau, she led Service Cloud—the largest business at Salesforce—where she helped scale one of the company’s most critical growth engines. At Tableau, she is helping define the future of analytics in the AI era, including the creation of the Agentic Analytics category. Rekha is passionate about customer-centric growth and marketing leadership.

A global brand leader, Gael de Talhouet serves as Vice President of Brand Building at Essity, guiding brand strategy for a portfolio that spans consumer goods, B2B, and health and medical categories across more than 150 countries. His remit includes advancing digital capabilities and supporting the organization’s evolving approach to data and artificial intelligence within marketing.

Gael’s career includes leadership roles at multinational companies such as L’Oréal, Heineken, Henkel, and Essity, alongside early entrepreneurial experience in technology and e-commerce ventures. Having lived and worked across Europe and Latin America, he brings an international perspective shaped by diverse markets and operating environments.

Cassius Taylor-Smith serves as SVP of Marketing at KONE, where he leads a worldwide team focused on strengthening business impact through a unified marketing platform. With more than 25 years of experience, he specializes in connecting corporate strategy, brand, customer experience, and digital capability to support sustainable growth in complex enterprise environments.

Prior to joining KONE, Cassius was CMO for EMEA at Colliers, overseeing marketing strategy across 42 countries following earlier leadership of the firm’s Asia marketing organization. His career reflects a consistent focus on aligning marketing with commercial priorities while guiding teams through periods of organizational and technological evolution.

A marketing executive with deep experience across financial services and mission-driven organizations, Rebeca Vargas serves as Chief Marketing Officer at Girl Scouts of the USA, where she leads brand stewardship and marketing efforts designed to expand awareness and support organizational growth.

Her career includes senior marketing leadership roles at Citibank, Wells Fargo, and J.P. Morgan Chase across the U.S. and Latin America, alongside chief executive positions at the US-Mexico Foundation and Mujeres Líderes en STEAM. Recognized for advancing multicultural marketing and broadening audience reach, Rebeca brings a perspective shaped by both corporate scale and community impact.

Andrew Warden serves as Chief Marketing Officer at Semrush, where he leads an international team of more than 150 marketing and communications professionals. His career has centered on building and refining global marketing organizations, with experience spanning more than 20 countries and a sustained focus on digital transformation.

Andrew specializes in strengthening brand positioning and demand generation for growth-stage and enterprise SaaS businesses, aligning go-to-market strategy with commercial performance. His leadership reflects a blend of operational discipline and international perspective shaped by working across diverse markets.

Andy Weiss is Chief Marketing Officer at Ceipal where he leads brand and demand strategy in support of the company’s growth trajectory. With a career spanning both B2B SaaS and B2C brands across multiple industries, he has built and scaled marketing systems that help companies navigate market shifts and category evolution.

His work includes guiding the transition of legacy software to modern SaaS at Ungerboeck and driving marketing and go-to-market programs at Linxup and Apollo Global, among other organizations.