Product launch checklist

This comprehensive product launch checklist is designed to guide you through every critical step of launching a new product or feature, ensuring that every aspect of the product launch process is meticulously planned, executed, and monitored.

When used consistently, it helps in organizing tasks, assigning responsibilities, and tracking progress from the outset, through to the completion of a product launch.

What does the product launch checklist cover?

Our checklist template covers every element of a product launch, including:

• Market analysis
• Persona research
• Pricing
• Positioning
• Goal-setting
• Go-to-market (GTM)
• Collateral creation
• Sales enablement
• Internal launch
• External launch
• Analysis
• Feedback

How to use the product launch checklist

To use the checklist, start by downloading a copy of the template. You can then make a copy for your own launch process.

Once you have your checklist, follow these instructions to get the most from the tool.

1. Assign tasks: Carefully read through each section of the checklist and allocate each task to the appropriate team or individual, ensuring everyone knows their responsibilities.
2. Track progress: Regularly update the checklist to reflect completed tasks and identify any outstanding items.
3. Communicate: Keep open lines of communication across all departments to ensure everyone is aligned and informed.
4. Review and adjust: Continuously review the progress and make adjustments as necessary to address any issues or changes in the plan.
5. Celebrate successes: Acknowledge the completion of significant milestones to keep the team motivated and focused.

Download your checklist

Launch checklist

Google Docs