CMO Convo

In this episode, John Brezinsky breaks down when and how to conduct market research that drives real business decisions in B2B. From aligning stakeholders to leveraging AI, he shares practical frameworks and signals every marketing leader should watch for....

Carlota Feliu, Head of Marketing at HP, shares how B2B marketing is shifting closer to sales, customers, and revenue. From ABM strategy to AI adoption and GTM alignment, she unpacks what it really takes for marketing to drive impact...

This article explores how marketing leaders are evolving their measurement strategies to balance performance and brand....

This episode explores how AI is fundamentally reshaping the way marketers build trust, personalize experiences, and drive revenue....

In this conversation, Sushovan Saha (Attentive.ai) shares how marketing has evolved into a core revenue function. He discusses aligning teams, leveraging unconventional channels, and using data to reverse-engineer growth strategies....

This episode unpacks why measuring marketing ROI is still so hard, and what it really takes to build trust in your data and prove impact across the business....

Tanya Alain (Upfluence) shares how influencer marketing is evolving into a performance-driven channel built on trust, strategy, and measurable business impact....

In this insightful article, Asaf Rothem, VP of Marketing at Investing.com, explores the evolving role of marketing leaders amidst rapid change and AI advancements....

We sit down with Noel Hamill, Global CMO at ParcelLab, who shares his insights on the importance of brand identity and how to cultivate a strong internal culture....

In this episode of CMO Convo, Elaine Zelby, CRO at Tofu, shares her insights on trimming 'Frankenstacks' and streamlining your workflows....

Can AI replace human creativity in marketing? Janina Abou Al Ward shares her frontline perspective on the opportunities and challenges of using generative AI....

Emmet Gibney, CEO at Rewardful, shared his insights on how affiliate marketing can be a powerful and effective lead-driving channel for B2B companies....

Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....

We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....

In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....