Members-only Skills Great CMOs are great storytellers Gaston Tourn, CMO of Appear Here, discusses the benefits of being a great storyteller as a CMO, his passion for storytelling, tips and best practices, and more....
Members-only Consumer Insights CMO Insights: Approaching B2B with a B2C mindset with Mai Fenton We spoke to Mai Fenton, CMO of Superscript about her perspective on the divide between B2C and B2B, how her background in B2C influences how she approaches B2B marketing, and whether the divide between B2B and B2C will continue....