Members-only AI & Automation AI-driven customer segmentation: Opportunities and challenges What opportunities does AI present for customer segmentation and how do you navigate the challenges with adopting this powerful technology?...
Members-only Customer acquisition How to build a customer referral program that drives value If you knew you’d be getting a “bonus for every five customer referrals”, would that motivate you? Probably, right? The same will be true for your consumer base....
Members-only Customer acquisition Customer acquisition in the marketing mix: Strategies for sustainable growth Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives....
Members-only B2C Marketing Incentive marketing for revenue growth: How to motivate customers to buy Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....
Members-only Customer acquisition What is the B2B marketing funnel? Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....
Members-only Customer acquisition The final traffic acquisition battle [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 The role of the CMO in long-term brand buildingIn this article,...
Members-only Customer acquisition Scaling a customer marketing function[VIDEO] Learn more Enjoyed this video ? Why not check out some related reading 👇 How we’re scaling marketing at The AllianceI’m constantly seeing...
Members-only Customer acquisition Shifting from spending to investing in customers [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 A recession-proof ecommerce marketing strategyI’m excited to take you through...
Members-only Consumer Insights Close more deals with win/loss analysis [VIDEO] Learn more Enjoyed this video ? Why not check out some related reading 👇 How to make the leap from CMO to CEOJoin me as...
Members-only Customer acquisition The channel marketing challenge: 5 things to know [VIDEO] Learn more Enjoyed this video ? Why not check out some related reading 👇 The elements of a great marketing leaderWe’ve created a periodic...
Members-only Customer acquisition The age of the self-serve buyer[VIDEO] Learn more Enjoyed this video ? Why not check out some related reading 👇 The role of the CMO in long-term brand buildingIn this article,...