Members-only AI How AI is transforming enterprise workflows I’m David Zeledon, a paid marketing manager with over five years in digital marketing, and right now, I’m more excited than ever about where AI is headed for enterprises....
Members-only B2B Marketing Applying B2C marketing tactics in B2B marketing As a B2B brand, you can leverage B2C tactics to engage customers, nurture leads, and drive growth in the omnichannel world. Learn more....
Members-only AI AI for Marketing Leaders eBook Discover how leading CMOs are pursuing the safe and effective implementation of AI in their marketing operations....
Members-only Marketing Strategy Google's ad tech antitrust trial: Is this the turning point we’ve been waiting for? As CEO of a fast growing ad tech company, I've been sounding the alarm about the fraud and waste issues in digital advertising for years....
Members-only Marketing Strategy 10 strategies to drive demand generation despite budget cuts As marketing budgets decline, CMOs are forced to reassess their strategies and make difficult decisions about resource allocation....
Members-only Marketing Strategy Dark social: Tracking and leveraging private sharing Dark social is all about the content that can’t be tracked by analytics tools since it’s shared in private spaces, from SMS to messaging apps....
Members-only Organic Search Google’s March core update: A guide for marketing leaders On April 19, Google concluded its first core update of 2024 – 46 days after it began on March 5. The multifaceted rollout was...
Members-only Branding Disruptive marketing: How to maintain your brand's edge when scaling I've seen too many former disruptors get comfortable, go bland with their marketing, and pay the price as sales stagnate and customers become confused about what made the brand special in the first place....
Members-only Paid Media The shocking divide between media strategy and execution Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....
Members-only Articles The role of marketing in enterprise cybersecurity Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....
Members-only Articles What is storytelling in marketing? We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....
Members-only Branding Don't ignore the importance of marketing creativity in IT Am I for real asking creativity in IT Marketing? Why would IT industry communications need creativity, emotional cues, and compelling stories? Don’t worry, I am not going to judge you, after all it's something we have all witnessed the IT industry communicating....
Members-only B2B Marketing B2B experiential marketing: how to get it right Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....
Members-only Branding Irrational advocacy: What are the drivers of brand loyalty? What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....
Members-only Marketing Strategy Appealing to early adopters through experiential marketing Brands love to market to early adopters because they purchase quickly, then promote the new products through word of mouth....