Marketing

At the CMO Alliance Summit, Francesco Federico joined Michael Robin to discuss their Marketing trends and predictions for 2023....

We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....

Going into 2023, marketers need not hesitate in the face of new uncertainties. Rather, it’s time to take past learnings and be proactive when it comes to campaign planning....

Join us virtually on Thursday, January 12th for our first CMO Alliance Meetup, where you get the chance to connect, engage, and network with fellow marketing leaders. 💫...

With the economy cooling down, the customer base is the ultimate shock absorber, allowing companies to keep growing even when new buyers are harder to come by and sales cycles elongate. It is no wonder that NRR and NDR are considered leading indicators of value for SaaS companies....

If you're a B2B brand, chances are you've been considering the idea of leveraging social media to boost your business. But how do you know if it's worth it? What's the ROI on social media for B2B brands?...

I’m constantly seeing conversations about scaling marketing, so I thought it would be a good time to share what I’m focusing on in the near future, and why....

It’s important to pay attention to customer feedback, but how can we use that feedback to solve customer problems? By being the voice of the customer....

NPS is a powerful tool for product and marketing teams. Leveraging NPS helps you get closer to customers, benchmark against the competition, and understand how your products are perceived....

In this CMO Session Nicole will discuss how she navigated and continues to navigate the unpredictable market place and her key takeaways from the last few years....

We're joined by James Scherer, VP of Growth at Codeless, to look at how CMOs can level the playing field when it comes to SEO and successful content marketing....

Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. CMOs must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer....

True alignment is key to success. When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....

What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....

Our ambassadors are darted all over the world and when it comes to helping us achieve our mission, they're instrumental. From who they are and what they do to their top marketing tips and a few fun facts, learn all about them here....