Marketing Strategy

Seasonality is a defining force in the world of Business-to-Consumer (B2C) marketing, shaping consumer behaviors, buying patterns, and ultimately, the revenue models of...

Data and science are reliable and provide results, but there’s more nuance to marketing successfully beyond the hard numbers....

As privacy regulations tighten and third-party cookies disappear, you must prioritize zero-party data and first-party data....

With search behavior marketing, you can analyze and leverage people’s online search behaviors to optimize your marketing strategies....

Discover where marketing budgets are being spent in 2025, how CMOs are adapting to economic pressures, and tips for increasing ROI....

Tired of slow, fragmented campaigns? Discover how RingCentral achieved 8x faster campaign launches using AI....

The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....

As a B2B brand, you can leverage B2C tactics to engage customers, nurture leads, and drive growth in the omnichannel world. Learn more....

Discover how leading CMOs are pursuing the safe and effective implementation of AI in their marketing operations....

As CEO of a fast growing ad tech company, I've been sounding the alarm about the fraud and waste issues in digital advertising for years....

As marketing budgets decline, CMOs are forced to reassess their strategies and make difficult decisions about resource allocation....

Dark social is all about the content that can’t be tracked by analytics tools since it’s shared in private spaces, from SMS to messaging apps....

On April 19, Google concluded its first core update of 2024 – 46 days after it began on March 5. The multifaceted rollout was...

I've seen too many former disruptors get comfortable, go bland with their marketing, and pay the price as sales stagnate and customers become confused about what made the brand special in the first place....

Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....