Members-only Tech The shocking divide between media strategy and execution Recent technological advancements have unearthed a long tail of mistakes in ways digital campaigns are set up, resulting in media execution diverging from strategy in alarming ways....
Members-only Tech The role of marketing in enterprise cybersecurity Marketing teams are uniquely positioned to illuminate the critical nature of cybersecurity for businesses and to improve the adoption rate and implementation of better security strategies....
Members-only Storytelling Essential structure for compelling marketing storytelling We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling....
Members-only Marketing The role of creativity in IT marketing Am I for real asking creativity in IT Marketing? Why would IT industry communications need creativity, emotional cues, and compelling stories? Don’t worry, I am not going to judge you, after all it's something we have all witnessed the IT industry communicating....
Members-only Events What's the ROI on experiential marketing? Experiential marketing is essential for brands aiming to forge meaningful connections and memorable experiences with their audiences....
Members-only Branding Applying B2C tactics in B2B marketing Implementing select, adapted consumer tactics enables B2B brands to better engage customers, nurture leads, build affinity, and drive growth in today’s omnichannel environment....
Members-only Branding The power of irrational advocacy in brand loyalty What is it about some brands that create cult-like devotion from customers? That's a question we're tackling with Dan Cobb, Chief Strategy Officer and CEO of Daniel Brian Advertising, as we examine how and why customers can become "irrational advocates" for brands, and what this means for CMOs....
Members-only Consumer Insights Appealing to early adopters through experiential marketing Brands love to market to early adopters because they purchase quickly, then promote the new products through word of mouth....
Members-only Marketing Case study: Insights and reflections on Solo Stove's Snoop Dogg Campaign The recent collaboration between Solo Stove and Snoop Dogg offers a trove of lessons for marketers navigating the complexities of celebrity endorsements and product promotion....
Members-only Resources Evolving influencer marketing I've witnessed firsthand the transformative impact of influencer marketing across various industries. My journey has been about adapting to this ever-changing domain, ensuring we're not just keeping up, but also setting trends in how businesses and influencers collaborate....
Members-only Marketing Transforming industries: how marketing enables B2B platforms B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker....
Members-only Consumer Insights Engagement to revenue: How UGC boosts ROI Consumers are bombarded daily with marketing messages, naturally developing "ad blindness." UGC succeeds by offering authenticity - real experiences from real users. This content taps into our human need for social proof....
Members-only Consumer Insights Ecommerce marketing strategies for uncertain times I’m excited to take you through the current state of eCommerce marketing, what CMO's priorities need to be, and the tools and strategies you need to succeed....
Members-only Marketing The United Strategies of Marketing - ABM & Demand Generation The convergence of ABM and Demand Gen has proven to be a game-changer, not just for the marketing team, but for all the other revenue teams....
Members-only Marketing MTA, MMM, and Next-Generation Marketing Attribution The seemingly endless proliferation of both off- and online channels has significantly complicated the measurement process. Attribution methods have had to evolve accordingly....