MarOps

[Topic] Marketing operations optimizes people, processes, technology, and data to run marketing efficiently and at scale. For marketing leaders, it’s vital for turning strategy into measurable results, maximizing resources, and enabling data-driven decisions.

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How marketing operations drives sales and marketing alignment for sustainable growth

Discover how marketing ops aligns sales and marketing through shared goals, data, and collaboration - driving better leads, higher conversions, and sustainable growth....

What does a marketing operations team structure look like?

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MarOps

What does a marketing operations team structure look like?

A well-defined marketing operations team structure is essential for delivering consistent, efficient, and measurable marketing results....

Marketing operations as the missing link in product marketing strategy

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MarOps

Marketing operations as the missing link in product marketing strategy

Product marketing operations is about building a framework that anchors product marketing in real market needs, aligns it with other functions, and allows it to scale as the org grows....

Scaling marketing operations without losing your mind (or your data)

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MarOps

Scaling marketing operations without losing your mind (or your data)

Scaling marketing operations takes more than headcount. It’s about process, technology, and talent. Here's how global leaders structure for growth and overcome real-world challenges....

Turning Marketing Operations planning into your competitive advantage

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MarOps

Turning Marketing Operations planning into your competitive advantage

This article is based on Ana Panizo Neary’s talk at our MarOps Summit. Annual strategic planning has a bit of a reputation....

Marketing ops: The key to sales and marketing success

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MarOps

Marketing ops: The key to sales and marketing success

Learn how MarOps facilitates sales and marketing alignment – for higher conversion rates, faster sales cycles, and more revenue....

What you should be doing to make your marketing SGE-ready

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Organic Search

What you should be doing to make your marketing SGE-ready

This is how you build authority, create value, and win in the world of AI-powered search....

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MarOps

Top 5 priorities for MarOps teams I've learned over 14 years

This article is based on a talk by John Lewellan, previously VP of Marketing Operations at Apptio, and now Sr. Vice President of...

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MarOps

MarOps Virtual Summit | October 2024

Catch up with all the action from MarOps Virtual Summit. Discover best practices and take away proven tactics from experts at Guidewire Software, Apptio, an IBM Company & more....

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MarOps

Marketing ops: The key to sales and marketing success

Learn how MarOps facilitates sales and marketing alignment – for higher conversion rates, faster sales cycles, and more revenue....

Managing marketing operations: Building the airplane as you're flying

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MarOps

Managing marketing operations: Building the airplane as you're flying

Integrating diverse elements within a rapidly growing company is filled with strategic challenges and opportunities. In this article, Ronan O'Connor unveils the strategies that have been pivotal in crafting an integrated marketing operation....