Having witnessed firsthand the profound shifts in the industry, I’ve come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking.

In this article, I’ll share insights into how CMOs can effectively align their strategies with company goals, foster essential partnerships, and drive meaningful change, all while maintaining the agility to adapt to the ever-evolving business landscape.

Marketing and business are constantly evolving, so how are you planning on doing the same as a CMO? According to Jason McClelland, CMO of Shutterstock, it’s not just about sitting passively and waiting for change to come, you have to be proactive.