ABM campaign tracker

Account-based marketing (ABM) only works when you can see exactly how your target accounts are moving – or not moving – through your campaign. This template gives you a structured way to track engagement across every touchpoint, monitor campaign performance at a glance, and stay on top of what’s working week by week.

What is an ABM campaign tracker template?

An ABM campaign tracker template is a spreadsheet designed to help you manage and measure account-based marketing campaigns across multiple touchpoints. It brings together account-level engagement data, campaign performance metrics, email results, and weekly activity logs in one place, so you always have a clear, up-to-date picture of how your campaign is performing.

The touchpoints and metrics included are illustrative; the template is designed to be customized to match your actual campaign setup.

Who is it for?

This template is for marketing leaders and demand generation teams running ABM campaigns who want better visibility across their target account list. It’s particularly useful if you’re managing a multi-touchpoint campaign – combining paid social, email, direct mail, and outreach – and need a single source of truth to track progress and inform decisions.

It works well for both campaign owners who are in the weeds day-to-day and senior marketers who need a high-level view of pipeline and engagement at a glance.

How to use the template

The template is made up of four tabs, each serving a different purpose.

Start with the account engagement tracker, where you’ll list your target accounts and log their engagement across each touchpoint as the campaign progresses. This gives you a running view of which accounts are active and which need more attention.

Use the campaign summary dashboard for a high-level read on overall campaign health – tracking key metrics like the percentage of accounts engaged, meetings booked, opportunities created, and pipeline generated.

The email performance tab is where you log each send in your email sequence along with open rates, click rates, and reply rates, so you can spot what’s resonating and optimize as you go.

Finally, the weekly touchpoint tracker acts as your campaign diary – logging every activity, its performance, and any context that helps explain the numbers. The notes column is especially valuable here; what drove a result is often just as important as the result itself.

Get your ABM campaign tracker

ABM campaign tracker

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