Members-only Content Marketing 5 content marketing trends to keep an eye on in 2025 Be ready to adapt, experiment with ideas and formats, and leverage AI wisely. All in all, it’s about delivering value to your audience....
Members-only Membership content How to use win/loss analysis to build pipeline and elevate your brand Stop guessing, start winning....
Members-only Leadership CMOs to Watch in 2025 Discover the top CMOs shaping marketing's future in 2025 – innovative leaders setting new standards of creativity, strategy, and bold leadership....
Members-only Bridging the gap between efficiency and innovation with Jean Lawrence In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services....
Members-only Social Media Emotional marketing: Does it really work? Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience....
Members-only Podcasts Master LinkedIn as a key marketing channel with Ilja Freund, Comms Lead at Cisco Host Michal Lasman sits down with Ilja Freund, to dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel....
Members-only Account-Based Marketing (ABM) AI-powered innovation: Transforming ABM for the next era Learn how AI is transforming account-based marketing, from data-driven account selection to real-time insights and next-gen measurement tools....
Members-only Podcasts Using AI to foster collaboration, with Julia Goebel, CMO at Komodo Health We sat down with Julia Goebel, CMO of Komodo Health, to highlight the importance of utilizing AI and data-driven insights for cross-functional alignment....
Members-only Brand strategy Top strategies for creating a standout brand in 2025 Discover proven strategies for creating a brand that cuts through the clutter, resonates with your audience, and leaves a lasting impression on your customers....
Members-only Marketing Strategy CMO Insights Report 2025 The CMO Insights Report is here. Your definitive guide to the state of marketing leadership in 2025....
Members-only Leadership What is sustainable marketing? Your comprehensive guide Sustainable marketing refers to the products, services, and ethical practices that meet modern needs and are good for consumers, but also reduce the harm to the planet and safeguard the future at the same time....
Members-only Field Marketing How to build strong retail partnerships through fieldwork Discover how fieldwork strengthens retail partnerships with actionable tips to evaluate, build, and nurture collaborative success....
Members-only Sales and Marketing Marketing’s evolution: Insights from Peter Isaacson From AI's game-changing impact to aligning sales and marketing for revenue success, discover key lessons and findings from Invoca's AI and B2C Marketing Report....
Members-only CMO Convo The CMO Survival Guide for 2025 with Asaf Rothem In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025....
Members-only Articles From data to action: The CMO playbook Data is valuable only when it translates into actionable insights. Many CMOs today are data-rich and information-poor....