CMO Alliance (Page 3)

Members-only

What happens when marketing and finance share the same goals [Video]

This episode explores how marketing and finance leaders can operate as true partners, aligning on shared goals, KPIs, and decision-making. Audrey and Mark show how co-ownership and transparent data help position marketing as a revenue driver....

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Chief Marketing Officer Awards 2025: Your shortlist

The votes are in, which means it’s time to announce the shortlist for the Chief Marketing Officer Awards 2025!...

CMO channel strategies for 2025 and how they will shape 2026

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Marketing Strategy

CMO channel strategies for 2025 and how they will shape 2026

CMOs rank content, paid media, and SEO as 2025’s top priorities. Discover what this channel shift means for marketing strategy and growth in 2026....

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Personalization

How to create personalization at scale for B2C audiences

From automation to authenticity – personalization that scales....

The predictive revolution: How marketing is learning to see around corners

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AI & Automation

The predictive revolution: How marketing is learning to see around corners

Step into the new era of marketing with AI-powered foresight....

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Marketing Strategy

Budget allocation template

Plan smarter, spend better, and prove your marketing ROI – all in one spreadsheet....

Unmasking AI bias in marketing: How to segment and target responsibly

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Premium

Unmasking AI bias in marketing: How to segment and target responsibly

How fair is your AI, really?...

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Video

AI in marketing: What to automate and skills to preserve [Video]

In this episode of CMO Convo, Idan Gol (OX Security) explores how marketers can use AI to work smarter, without losing the creative and strategic skills that make marketing human....

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Reports

Future of Marketing 2025 report

149-page write-up of everything marketing in 2025, including trends, budgets, salaries, AI, skills, and more. Download your free copy today....

Breaking the trade-off: How AI unlocks both scale and insight in customer feedback

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AI & Automation

Breaking the trade-off: How AI unlocks both scale and insight in customer feedback

Discover how AI transforms customer feedback by combining automation with human-level insight – helping organizations capture more voices, uncover deeper patterns, and make smarter decisions at scale....

The new era of content: Evolving for answer engine optimization

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Content Marketing

The new era of content: Evolving for answer engine optimization

Guy Yalif, chief evangelist at Webflow, discusses how brands can evolve their content strategies with answer engine optimization to stay visible, trusted, and competitive in the age of AI-powered discovery....

Not playbooks, but people: A better way to do B2B

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B2B Marketing

Not playbooks, but people: A better way to do B2B

What happens when a B2B marketer stops following the rulebook? For Aviv Canaani at Datarails, it led to 10x growth and a far more human kind of marketing....

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Startups

Stop upscaling your chaos: 9 areas startups must fix before they scale

Ready to scale? Skip the chaos with these 9 game-changing tips....

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Growth Marketing

The key stages of the growth marketing funnel: Benefits and tactics

Explore the stages of the growth marketing funnel with metrics, tactics, SaaS examples, and tips to fix common drop-offs....

Why authenticity builds trust in B2B [Video]

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CMO Convo

Why authenticity builds trust in B2B [Video]

In this episode, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares how to build a culture of authentic thought leadership, empowering every employee to use their voice, foster trust in B2B, and stay human in the age of AI....