Members-only Leadership The battle between sales and marketing There has been a constant tussle between sales and marketing for ages. Yet, both of the teams hold equal importance in their respective areas....
Members-only Podcasts CMO Convo | Navigating economic turmoil as a CMO | Liz Tassey We're joined by Liz Tassey, VP of Marketing at BlueOcean.ai to discuss everything you need to consider when navigating economic turmoil as a marketing leader....
Members-only Podcasts CMO Convo | The CMO cycle of seasons | Karen Peterson The CMO role can often feel like you're going through phases of growth and regression. Recognizing and accepting that can be a powerful tool, according to our guest, Karen Peterson, CMO of Lendio....
Members-only Careers The importance of interim CMO exit strategies We're back once more with Kaila Yates, and she's sharing why it's essential for interim CMOs to "leave well", and how to do it. Whether you’re an interim or fractional CMO, or even full-time, there’s plenty of information on how to wrap up projects....
Members-only Content Marketing Buyer journey content framework A practical guide designed to help you align their content strategy with the different stages of a buyer's journey...
Members-only Account-Based Marketing (ABM) Aligning sales and marketing to achieve successful ABM True alignment is key to success. When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....
Members-only Podcasts CMO Convo | The scrutiny of the CMO magnifying glass | Jeff Biesman In many organizations, CMOs often find themselves under a lot of scrutiny from other departments: just about everyone has an opinion on what marketing should be doing!...
Members-only Team management Which marketing hire should leadership teams prioritize at a B2B startup? Recruitment is never easy and it’s widely recognized as being one of the most difficult parts of running any business - particularly a startup with little or no reputation in its respective market....
Members-only Hub | Ambassadors Meet your CMOA ambassadors We’re proud to introduce our ambassadors. Coming from all over the world and with a range of backgrounds and expertise, they are crucial to helping us achieve our mission of showcasing the power of Marketing strategies....
Members-only Account-Based Marketing (ABM) Think before you buy your first ABM tech To get started with ABM, you need the ABM tech stack, right? Wrong! And according to our guest, Kristina Jaramillo, Founder of Personal ABM, approaching ABM that way can have negative long-term implications for your entire ABM strategy....
Members-only Data & Analytics Data-driven CMO Report 2022 Data and marketing are inextricably linked, which means how CMOs utilize data is incredibly important. With this in mind, we wanted to take a look at CMO’s relationships with data in our first Data-driven CMO Report....
Members-only Marketing Strategy Everything a CMO needs to know about product launches We sat down with Yoni Solomon, former CMO of Uptime.com and Director of Product Marketing at G2, to pick his brains on what he’s learned about launching a product....
Members-only Chief Marketing Officer Summit | San Francisco | September 8, 2022 On September 7-8, Chief Marketing Officer Summit: San Francisco will bring together the brightest minds in the CMO world into one room to share their success stories, best practices, and greatest challenges....
Members-only Digital Marketing & Advertising The secrets of eCommerce success with Mathieu Champigny To uncover the secrets to success in the highly demanding world of eCommerce today, we’re drawing on the considerable experience of Mathieu Champigny, CEO of CoCreativ....
Members-only Podcasts CMO Convo | The importance of interim CMO exit strategies | Kaila Yates We're happy to be back with Kaila Yates, who is sharing her experiences with wrapping up projects as an interim CMO....