Relaunching a brand is never easy. Doing so during the midst of a global pandemic is a mammoth task indeed.

And yet it was one that our guest, Aki Temiseva, CMO of Children Believe, had to undertake. He joins us to share the challenges of non-profit branding while the entire world is struggling, why empathy is so important to how you develop brands, and lessons that for-profit CMOs can learn from their non-profit peers.

Listen to the full episode and more here.

Key talking points

  • Why it was important to relaunch a brand during a pandemic.
  • Developing brand relaunch strategies during uncertain times.
  • The importance of empathy for both the people a non-profit supports and its supporters (and how those principles can apply to other brands).

About the guest

Aki Temiseva began his career in the for-profit sector at Procter & Gamble, which gave him extensive experience developing and running a broad range of brands. After 20 years, he took those lessons over to the non-profit sector.

He's worked in across Europe, the UK, and the US, but for the last five years he's been living in Canada, where he's currently the CMDO of Children Believe, a non-profit aimed at enhancing children's access to education across the globe.

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