Across almost any industry, the audiences you're marketing to are likely becoming more and more diverse: people of different cultures, backgrounds, sexuality, and gender identities. Does your marketing team reflect that?

Patrick Reynolds, CMO of BlueConic, says it's past time that it did, as not only do diverse marketing teams make sense from an ethical standpoint, it makes business sense, in terms of avoiding missteps, understanding your audience, bringing fresh creative ideas to the table, and more.  

In this episode, featuring guest host from The Alliance's own Diversity, Equity, and Inclusivity team, Jade Warne, we examine the marketing landscape through the lens of DE&I, looking at how far we've come, and why there's still some ways to go.


Key talking points

  • Why a diverse marketing team enhances creativity, prevents missteps, and just makes sense from an ethical standpoint.
  • Despite the "backlash", once you cut through the noise, marketing to diverse groups works.
  • How marketing leaders can drive effective DE&I in their organizations.

About the guest

Patrick Reynolds like challenges and challengers.

Whether B2B or B2C, startup or Fortune 500 business, Patrick has helped brands gain unfair share through proper positioning, superior Go-To-Market strategy, and obsessive focus on execution and business impact.

The last three companies where he's led marketing have all been acquired by global category leaders in favorable outcomes.

Currently, Patrick is CMO of BlueConic, where he not only leads the marketing but also tirelessly works to drive forward causes he supports, DE&I chief among them.

About the guest host

Since beginning her career as a digital marketing apprentice and content creator, copywriting has been a real passion for Jade. She loves to create compelling content and is always looking for a way to sneak a few puns into her work.

Jade was the Content Lead for our sister community, Community-Led Alliance, and spearheaded the launch of DE&I programs for the entire Alliance group.

We were sad to see her go, but she's now bringing her awesome talents to bear in Events Marketing for the Financial Times.

Join the conversation

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